Connecting Plots
Showing 1 - 10 of 28 results
Best&Less ditches perfection for the reality of family life
It's the retailer’s most significant creative and strategic reset in years.
by Natasha Lee – Feb 5, 2026
Oporto riffs on Oasis nostalgia with ‘Don’t Look Back in Hanger’
It's a tongue-in-cheek mindfulness campaign celebrating Oasis’ first Australian tour in 20 years.
by Mediaweek – Oct 31, 2025
Gary Head launches CART Index AI to boost retail media creative
Former Mars United Commerce ANZ executive Gary Head has launched CART Index AI, a platform designed to test and optimise retail media creative before campaigns go live.
by Paul Hewett – Sep 9, 2025
From Stopover to Sleepover: Changi Airport hosts week-long stay with TikTok comedian Maddy MacRae
Matt Geersen: 'This is about re-imagining what an airport experience can be, turning a layover into something people would actually want to plan a holiday around.'
by Alisha Buaya – Aug 1, 2025
Maggi and Connecting Plots bring Malaysian cult classic to local shelves after Sydney launch event sells out
Matt Geersen: 'Maggi Kari is loved in Malaysia so we are bringing that same street cred here, through taste, experience and storytelling.'
by Alisha Buaya – Jul 21, 2025
Connecting Plots launches digital and media arm; appoints Inez Zimakowski to lead
Tom Phillips: 'With Inez leading our digital and media capability, we’re now able to better shape end-to-end solutions that deliver business impact to our clients.'
by Alisha Buaya – Jul 16, 2025
Mad Mex waves 'Bye Bye' to bland in new brand campaign via Connecting Plots
Nick Cook: 'We wanted it to depict Mad Mex as the antidote for the mundane, and capture the spirit of Mad Mex and its fans - bold, fun and full of flavour.'
by Alisha Buaya – Jun 5, 2025
Connecting Plots launches comms offering and appoints head of PR
Tom Phillips: 'More and more of our clients have been asking us to carry our earned creative thinking into PR.'
by Alisha Buaya – Apr 10, 2025
Australian Eggs turbocharges dinner via Connecting Plots
Becky Vila: 'We wanted to showcase the wider range of relationships that exist within the extended family dynamic.'
by Alisha Buaya – Feb 28, 2025
ETA BBQ Sauce embraces nostalgia in no-nonsense campaign via Connecting Plots
Christine Fung: 'There’s a huge loyalty in Aussie culture for the brand and product and we feel we owe it to them to be true to who we are.'
by Alisha Buaya – Feb 21, 2025
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