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The Trade Desk's Ashton De Santis discusses why consumers place higher trust in ads on linear TV and BVOD
Television

The Trade Desk's Ashton De Santis discusses why consumers place higher trust in ads on linear TV and BVOD

"Advertisers should be looking ahead to where the market and audiences are headed, and if you ask me, BVOD is it"

by Alisha BuayaAug 28, 2023

Why advertisers continue to spend $4b+ on TV: Fact Pack reveals audience data
Television

Why advertisers continue to spend $4b+ on TV: Fact Pack reveals audience data

Think TV twice-yearly data drop shows TV audience still hovers above 20m

by James ManningFeb 26, 2023

ThinkTV Fact Pack: Latest Total TV report tracks growth of BVOD – live & on demand
Television

ThinkTV Fact Pack: Latest Total TV report tracks growth of BVOD – live & on demand

Despite viewing options, Total TV accounts 85%+ of linear live TV, BVOD grows 20% YOY

by James ManningSep 6, 2022

Research findings: Why a mobile-first approach to video can slow your growth
Television

Research findings: Why a mobile-first approach to video can slow your growth

Audiences under 40 are more attentive on BVOD than YouTube and Facebook. And the best screen is the biggest one.

by James ManningAug 15, 2022

BVOD ratings: 8.6m watching across 7plus, 9Now, 10 Play, ABC iView & SBS
Television

BVOD ratings: 8.6m watching across 7plus, 9Now, 10 Play, ABC iView & SBS

Roy Morgan and OzTAM data shows Seven #1 commercial BVOD and fastest growing

by Mediaweek AdminFeb 9, 2021

BVOD viewing surges as more advertisers embrace online TV
Television

BVOD viewing surges as more advertisers embrace online TV

• Total commercial BVOD minutes neared the 3 billion mark during February

by Mediaweek AdminMar 4, 2019

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