Karen Halligan: 'This launch aggregates BVOD inventory at scale and represents a significant innovation as we prepare for VOZ as a trading...
Season 1 of Alone Australia delivered massively for advertisers with a series average of 1.24m.
"The future of total TV audience trading in Australia"
GroupM's Nick Brignell: "TV and VOD don’t exist in a vacuum".
AI is a really big play here.
"Advertisers should be looking ahead to where the market and audiences are headed, and if you ask me, BVOD is it"
Think TV twice-yearly data drop shows TV audience still hovers above 20m
Despite viewing options, Total TV accounts 85%+ of linear live TV, BVOD grows 20% YOY
Audiences under 40 are more attentive on BVOD than YouTube and Facebook. And the best screen is the biggest one.
Roy Morgan and OzTAM data shows Seven #1 commercial BVOD and fastest growing
• Total commercial BVOD minutes neared the 3 billion mark during February
