All posts tagged "Avenue C"

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  Agencies

  Seven 2025 upfront: Media buyers on network’s ‘smart strategy’ and ‘clear focus’ in programming and total TV buying for the year ahead

  Seven was the last cab off the rank for this year’s Upfront season after a busy few months. The network impressed its...

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  Agencies

   Media buyers on the SBS 2025 upfront: ‘Well-rounded’, ‘very smart’ and ‘punchy’

  Atomic 212°'s Barry O’Brien, Rebecca Segalla from Magna, and Avenue C's Carolyn Northcote shared their thoughts on SBS' 2025 upfront offerings.

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  Agencies

  Media buyers on Foxtel’s 2025 upfront: ‘Refreshing’ and ‘promising’ offerings amid ‘more competition than ever’

  Lorraine Woods, Daniel Cutrone and Jessica Woods shared their thoughts and opinions on the Foxtel upfront with Mediaweek.

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  Agencies

  GroupM and Avenue C commit to AgeInc’s Age Inclusive Employer Endorsement principles

  Greg “Sparrow” Graham: "When AgeInc approached us to help spread the word among adland agencies re its initiative, we jumped at the...

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  Agencies

  ‘Punchy’, ‘compelling’ and ‘welcome enhancement’: Media buyers on the new tools and innovations at Yahoo’s 2025 Newfronts

  Mediaweek caught up with Mediahub's Gerry Bowness, Ashleigh Carter from Atomic 212° Sydney and Avenue C's Mark Zala.

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  Agencies

  ‘Major video disrupter’ and a ‘huge opportunity’: Media buyers share their thoughts on Amazon’s ad tier, sports streaming and rich first-party data

  Mediaweek caught up with PHD's Hugh Davidson, Katherine Pochroj from EssenceMediacom, Sebastien Kriegel from UM Australia, and Avenue C's Paula Lopes.

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  Agencies

  ‘A real positive for advertisers’ and ‘strong and compelling’: Media buyers on new programming and innovative tech at the Paramount upfronts

  Mediaweek get the thoughts and opinions of Elizabeth Baker, Florian Vaissiere, Nicola Barnes, Will Chapman and Justin Arlt after the Paramount upfronts.

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  Outdoor

  ‘Strong commitment’ and ‘bold vision’: Media buyers on oOh!Media’s offerings and innovations from Outfront ’25

  Natalie Modderno, Daniel Cutrone, Lauren Bauer, Kevin Fernandes and Tom Carlon share their thoughts on oOh!Media Outfront '25.

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  Agencies

  Avenue C launches national campaign for Primo Reserve

  "We are proud of the breadth of range, outstanding quality and the strong support campaign delivered by our team to launch this...

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  Agencies

  amaysim tells Aussies to ditch their ‘Hellco’ via Cocogun and Avenue C

  "The Escape Plan is a fun, light-hearted reminder to Aussies that they sure as hell don’t need to stay stuck in the...

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  Agencies

  Avenue C leverages UEFA Euro 2024 to launch Diplomatico Rum campaign

  The Heart of the Rum campaign will surround the UEFA Euro 2024 on Optus Sport, encompassing both linear and BVOD platforms.

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  Agencies

  Avenue C takes QuickBooks media account from UM

  Avenue C "appealed to us over the multiple layers of seniority and complexity in a traditional media house."

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  Agencies

  Avenue C appointed to KitchenAid’s media planning and buying account

  The kitchen brand was initially won by HYLAND in 2019 prior to its acquisition in 2020.

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  Agencies

  Avenue C snares Paula Lopes as digital director

  Lopes will be responsible for spearheading the planning, buying, and reporting across all digital mediums