Asier Carazo
Showing 1 - 7 of 7 results
Aussies say yes to AI - but only if it saves them money
New Atomic 212° research finds two-thirds of Australians would switch to AI services - for the right price and performance.
by Mediaweek – Jun 16, 2026
Atomic 212° hosts Uluru conference on creativity and leadership
Atomic 212° brought more than 120 staff, clients and partners to Uluru for a three-day conference exploring insights, creativity, and storytelling.
by Mediaweek – Sep 25, 2025
“It's not a nice thing for a lot of agencies to talk about people avoiding what we do" - Atomic Atomic 212° looks beyond 'attention'
'It is our duty as agencies to continue to understand what audiences are doing, and this is a great way to use it to understand and also put it into action.'
by Alisha Buaya – Sep 1, 2025
Receptivity over raw reach: Atomic 212° unveils new ad effectiveness metric
New research from Atomic 212° argues marketers must rethink attention metrics, highlighting where audiences are most receptive to advertising.
by Mediaweek – Aug 21, 2025
Atomic 212° poised for another big year as strategy chief Asier Carazo looks ahead
Carazo speaks to Mediaweek about Sonar, the importance of DEI and the Publicis Groupe's acquisition of Atomic 212°.
by Alisha Buaya – Feb 19, 2025
'I like to be a bit of an agitator': Atomic 212's Asier Carazo on building 'the best strategy team in Australia'
Plus: Carazo on the state of diversity in the industry and the importance of retaining clients.
by Alisha Buaya – Oct 13, 2024
The Ads That Made Us: The Guardian, T Mobile, Qantas' safety video
This Week: Howard Parry-Husbands, Joanna Georges, Asier Carazo.
by Tess Connery – Mar 8, 2024
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