Tara Ford: "They’ve proven themselves time and again as great talents and great leaders in the making."
Tourism Australia's creative account was held by M&C Saatchi and the digital account by Digitas since 2018.
"We’ve loved unearthing the best sports stories Australia has never heard of.”
The holdco is reportedly in talks to sell the agency to Indian consultancy giant, TCS.
McPhee succeeds Hugh Munro, who left The Monkeys to launch his own creative indie agency, Rick Barry, with BMF's CCO Alex Derwin.
Mediaweek looks back on May's big moves - and there's plenty of them.
Tara Ford: "Great people. Great talents. We cannot wait to see the brilliant things they will do.”
OpenAI to pull ChatGPT voice, Kyle Sandilands, Network 10, Children’s Drama
“Media is a growth area globally for Accenture Song and we are seeing momentum in our end-to-end media offerings in all regions."
"I’m sure they’ll do well. I think at some stage soon, the entire industry will be working for Greeny."
Coad: "Mel, Sam, and Colts are still very much part of Initiative's team and will be working at their usual high-octane and...
Ant Keogh: "The real world is an impure place... it made sense to revisit the original brand world and see what measures...
97% of business leaders expect generative AI to be transformative for their company and their industry, according to Accenture.
David Droga: "We want the relationship to be a lighthouse for the type of work that Song does around the world."