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From Madonna to Pinterest. What a tale of two Coachellas means for brand experiences
The real battle in experiential marketing is no longer reach versus scale - it’s presence versus performance.
by Meredith Cranmer – May 13, 2026

Codral brings superhero energy to cold and flu season via Publicis Groupe
After decades of helping Australians 'soldier on', the brand is evolving for a new generation of families.
by Vihan Mathur – May 13, 2026

The AI production boom is real. So is the experience gap
Generating one impressive asset is easy. Delivering scalable, repeatable, client-safe production? Different story entirely.
by Vinne Schifferstein Vidal – May 13, 2026

Triple M’s secret weapon? How Loz helped Roo & Ditts dominate Adelaide radio
Laura O’Callaghan reflects on ratings, radio and finding her voice.
by Natasha Lee – May 13, 2026

‘Hey, you’re the bloke on TV’: The day Michael Usher got punched on assignment
The man, known affectionately as 'Mush', reflects on war zones, breaking news and the wild moment that blindsided him.
by Natasha Lee – May 13, 2026

Meta gives parents more visibility into teens’ Instagram algorithms
Meta said the number of US teens enrolled in supervision on Instagram has more than doubled since last year.
by Vihan Mathur – May 12, 2026

Who Gives A Crap turns toilet paper into a holographic retail stunt at Chadstone
It comes as the brand expands its national retail push.
by Mediaweek – May 12, 2026

ABC revisits the dark legacy of Rolf Harris in new two-part documentary
The series explores Harris’s abuse allegations and legacy.
by Natasha Lee – May 12, 2026

Jimmy Kimmel goes dark to give Stephen Colbert the late-night spotlight
Kimmel will pull his show from the schedule next week, clearing the field for Colbert’s final episode.
by Natasha Lee – May 12, 2026

Dentsu sells Salesforce and integrates Merkle into ANZ business
The deal is expected to close in the third quarter of 2026, subject to customary closing conditions.
by Vihan Mathur – May 12, 2026

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