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UM launches Full Colour Media proposition to change how marketers build brands with AI
Anathea Ruys: 'It challenges outdated linear models and black-and-white decision-making to drive real 'difference' and brand growth.'
by Alisha Buaya – Jan 31, 2025

Maybelline goes to Sky High lengths via Wavemaker
Alexandra Walker: 'Our strategy was to match the boldness of Sky High Mascara with equally bold and unconventional media placements.'
by Alisha Buaya – Jan 31, 2025

'Ugly' Phil O'Neil leaves ARN to join 2GB and 4BC
Sue Carter: 'While we’ll miss him on air, we’re excited for him as he embarks on this next adventure.'
by Natasha Lee – Jan 31, 2025

News Corp and Woolworths kick off 2025 Health of the Nation campaign
Jacqui Mooney: 'Health of the Nation will see us deliver the best in health journalism at scale across Body+Soul’s highly engaged digital, print, social, audio and video channels.'
by Natasha Lee – Jan 31, 2025

Media Roundup: Death of an icon, Trump's Meta win, SoftBank's AI boost and Aussie's favourite TV presenter named
See the top industry stories trending today.
by Natasha Lee – Jan 31, 2025

Singer and actress Marianne Faithfull dies at 78
Faithfull rewrote her own story - one of reinvention, survival, and artistic brilliance.
by Natasha Lee – Jan 31, 2025

HAVAS Red Australia promotes Nicole Phillips and Myrna Van Pelt to managing partners
CEO Shane Russell said the promotions were among 15 across the agency in the past nine months.
by Alisha Buaya – Jan 30, 2025

Surfing Australia names NRMA Insurance as presenting partner of the Hyundai Australian Boardriders Battle
Chris Mater: 'At the heart of both Surfing Australia and NRMA Insurance is a shared purpose: helping people, lifting them up, and strengthening communities.'
by Alisha Buaya – Jan 30, 2025

Industry caught off-guard by privacy changes: 'Alarm bells should be ringing'
Chris Brinkworth: 'If global trends hold, businesses betting on a slow rollout may face a rude awakening.'
by Gareth Tomlin – Jan 30, 2025

Nibble Edge to lead Unilever Food Solutions' digital account
Emily Ng: 'Nibble Edge has strong foodservice experience and the digital smarts we need to unlock this opportunity.'
by Alisha Buaya – Jan 30, 2025

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