News Corp Australia is set to launch its second annual Health of the Nation campaign this Sunday, aiming to help Australians build healthier, long-lasting habits.
Led by Body+Soul and backed by Woolworths, the 2025 edition expands its reach across news.com.au, state and regional mastheads, and healthofthenation.com.au for greater consumer engagement.
A survey of 3,000 Australians commissioned for this year’s report reveals a stark reality – one in four don’t exercise weekly, and one in 10 don’t exercise at all. While four in five Aussies admit they should move more, lack of time and motivation keeps them stuck, exposing a clear gap between awareness and action.
News Corp Australia free news and lifestyle editor-in-chief Mick Carroll said: “Our research found a significant number of Australians, especially Gen Z and Millennials, feel overwhelmed by the volume of health and wellness information. To help with that we have brought together some of the most-trusted names in health and wellness to help break through the noise and offer practical and useful information and solutions.”
Body+Soul content director Jacqui Mooney.
Kic co-founders Laura Henshaw and Steph Claire Smith will be stepping up as the faces of the campaign. The duo will appear on the cover of Body+Soul’s launch edition, with exclusive content rolling out across digital, social, and video platforms.
They’ll be joined by top health experts throughout the four-week campaign, including Dr Libby Weaver (nutritional biochemist), Lyndi Cohen (The Nude Nutritionist), and Dr Kieran Kennedy (psychiatrist and mental health advocate).
Body+Soul content director Jacqui Mooney said the Health of the Nation campaign would support Australians in making long-term positive change.
“The deep insights from this year’s survey have allowed us to directly respond to the hot-button health issues we know matter most – from stress and sleep to budget-friendly ways to stay well – and curate smart, science-backed content that is not only instantly actionable, but that will make a positive difference to the nation’s physical and mental health,” Mooney said.
Kic co-founders Steph Claire Smith and Laura Henshaw.
“Health of the Nation will see us deliver the best in health journalism at scale across Body+Soul’s highly engaged digital, print, social, audio and video channels.”
Returning as the presenting partner, Woolworths is once again throwing its support behind the 2025 Health of the Nation campaign, reinforcing its push to make healthy living more accessible for Australians.
The supermarket continues to champion initiatives like Free Fruit for Kids and Odd Bunch, ensuring nutritious options remain affordable. Meanwhile, its Healthier Options tool on the Woolworths website and app is helping Aussies make smarter shopping choices at the tap of a screen.
From digital innovation to product reformulation, Woolworths is doubling down on its long-term mission to help Australians eat and live well.
The Health of the Nation campaign launches this Sunday February 2 at healthofthenation.com.au and across Body+Soul, news.com.au, The Sunday Telegraph (NSW), Sunday Herald Sun (VIC), The Sunday Mail (QLD), Sunday Mail (SA) and the Sunday Tasmanian (TAS).
A consumer marketing campaign will support Health of the Nation, with promotion across digital, print, audio, video and social channels throughout the four-week campaign.