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Why meaningful offline experiences will be key for brands in 2025
Opinion

Why meaningful offline experiences will be key for brands in 2025

Consumers are craving more meaningful offline experiences and interactions, which means we’re in for a whole new era of marketing and brand campaigns.

by Louise RomeoFeb 4, 2025

Nunn Media nabs Neilson Financial Services
Agencies

Nunn Media nabs Neilson Financial Services

David Rees: 'Nunn’s deep understanding of our products and their approach to media will play a key role in reaching new customers.'

by Alisha BuayaFeb 3, 2025

SBS promotes Tanya Denning-Orman to director, First Nations
Television

SBS promotes Tanya Denning-Orman to director, First Nations

James Taylor: 'Tanya will play a critical leading role in continuing to evolve and transform SBS as the national, contemporary public broadcaster for all Australians.'

by Alisha BuayaFeb 3, 2025

MAFS hits new season high as Australian Idol launches to 2.2M viewers on Sunday
Television Data

MAFS hits new season high as Australian Idol launches to 2.2M viewers on Sunday

Sunday delivered strong viewership numbers, setting the stage for the return of official ratings this coming weekend.

by Emma ShepherdFeb 3, 2025

Thinkerbell appointed lead agency for Leukaemia Foundation's World's Greatest Shave 2025
Agencies

Thinkerbell appointed lead agency for Leukaemia Foundation's World's Greatest Shave 2025

Susie Howard: 'Their previous work in the not-for-profit sector and ability to join up their media thinking with creative services has been beneficial in delivering an efficient and effective campaign.'

by Alisha BuayaFeb 3, 2025

Creative and PR agency Sunday Gravy nabs Sorbent
Agencies

Creative and PR agency Sunday Gravy nabs Sorbent

Victoria Panayiotou' 'We see in Sunday Gravy the perfect partner to elevate our brand.'

by Alisha BuayaFeb 3, 2025

Kate Ritchie takes break from Nova amid 'mental health issues'
News

Kate Ritchie takes break from Nova amid 'mental health issues'

'I struggle with mental health issues at times ... this has proven to be a bigger challenge than I imagined.'

by Natasha LeeFeb 3, 2025

AiMCO to host inaugural beauty influencer breakfast
Social Media

AiMCO to host inaugural beauty influencer breakfast

Patrick Whitnall: 'In Australia, beauty influencer marketing is big business – it has the power to resonate deeply with consumers looking for tips, tricks and products.'

by Alisha BuayaFeb 3, 2025

Dentsu and Adobe introduce Adobe GenStudio dentsu+
Agencies

Dentsu and Adobe introduce Adobe GenStudio dentsu+

Shirli Zelcer: 'Adobe GenStudio dentsu+ will not only drive better outcomes, but it will save time and add scale to marketing teams already under considerable pressure.'

by Alisha BuayaFeb 3, 2025

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