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Chello leads Haiku brand launch for Greystar
Agency’s work with Greystar caps growth period with new clients including Qantas, Accor and Sydney Fringe Festival.
by Tom Gosby – Jun 2, 2025
Destination NSW showcases the state's unexpected side in new campaign
Steve Kamper: 'We have so much to offer, which is why we are asking Australians to come to Sydney and dive deeper, explore more of what Sydney has to offer.'
by Alisha Buaya – Jun 2, 2025
Media Roundup: Networks chasing mushroom poisoning exclusive, TikTok spends big in social media ban battle, Nike see backlash over Grace Tame posts, and Laura Tingle lets loose
See the top industry stories trending today.
by Natasha Lee – Jun 2, 2025
Andy Lee’s animated series Do Not Watch This Show to air on ABC
Andy Lee's animated children's series Do Not Watch This Show will premiere on ABC iview on 4 July, bringing a comedic take on reluctant stardom to young audiences.
by Tom Gosby – Jun 2, 2025
Acast unveils AI-powered podcast tool for advertisers
Acast has launched Smart Recommendations, an AI tool that enables advertisers to identify podcast audiences in seconds using natural language prompts.
by Tom Gosby – Jun 2, 2025
Why long-term tech roadmaps are killing agency growth
Too many organisations are clinging to long-term goals alone, ignoring the reality that things move fast, systems go obsolete, and their sprawling plans simply don’t keep up.
by Nick Morgan – Jun 2, 2025
Culture Kings marks DOOM: The Dark Ages launch via Merchantwise
Patrick Lynam: 'By partnering with Culture Kings we were able to deliver a brand experience like no other for Australian DOOM fans.'
by Alisha Buaya – Jun 2, 2025
Meghan Markle’s podcast payday pales next to industry giants
Markle's podcast commercial outcome suggests a mismatch between brand power and content scale.
by Natasha Lee – Jun 2, 2025
The attention recession: How advertisers can leverage media quality metrics to win back customer focus
"Attention is not just another advertising metric—it’s a strategic tool that will define the next era of media measurement."
by Christian Arpe-Hansen – Jun 2, 2025
Internet advertising spend reaches $4.2 billion in Q1 fuelled by video: IAB
Gai Le Roy: 'The Australian digital advertising market again saw double digit growth year on year in the March quarter, with strong increases in video, search, social and audio.'
by Alisha Buaya – Jun 1, 2025
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