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BIG W rolls out live shopping strategy - driving engagement w/ video hosts and product experts
Sally McLean: 'Live shopping is more than a trend, it’s a game-changer for how we can engage with our customers - providing a value add experience.'
by Alisha Buaya – Jun 5, 2025
Meta updates tools, responding to test results showing a 12% higher return on ad spend
The tech giant said its goal with the expanding its suite of products is to help advertisers guide its ads system to optimise for the outcomes that are most important to the business.
by Alisha Buaya – Jun 5, 2025
Marisa Abela and Harris Dickinson to star in Pride and Prejudice adaptation for Audible
Audible will launch a new global audio adaptation of Pride and Prejudice on 9 September 2025, with editions in six languages and a high-profile cast.
by Tom Gosby – Jun 5, 2025
Advertisers can now measure carbon emissions of their campaigns with IAS
Integral Ad Science has partnered with sustaintech platform Impact Plus to help advertisers measure the carbon emissions of digital campaigns alongside quality metrics.
by Tom Gosby – Jun 5, 2025
Taboola unveils Predictive Audiences to help boost campaign efficiency
Taboola has launched Predictive Audiences within its Realize platform, helping advertisers achieve up to 270% uplift in conversions through AI-driven audience targeting.
by Tom Gosby – Jun 5, 2025
Media Roundup: DJ's teams with Qantas, White House takes aim at BBC, CBA tops $300b, Samsung’s e-paper shines, Country Road shakes up leadership, and Netflix rules Gotham
See the top industry stories trending today.
by Natasha Lee – Jun 5, 2025
TikTok launches new solutions to empower brands to turn engagement into impact and unlock growth
Amy Bradshaw: We have been listening to, and learning from, our advertising partners and are delighted to bring these innovative solutions to Australia.'
by Alisha Buaya – Jun 5, 2025
Big Freeze 11: Sporting stars to hit the ice bath to fight motor neurone disease
Ten sporting stars to take the plunge for FightMND fundraiser at the MCG.
by Tom Gosby – Jun 5, 2025
Former Cartology retail media sales leader joins reo as Director of Sales
Andrew Every: 'Her sales leadership will be instrumental in delivering them commercial success while helping shape the next evolution of retail media.'
by Alisha Buaya – Jun 4, 2025
Springboards gets backing from industry heavy weights
Pip Bingemann: 'Having this incredible group, people we’ve looked up to our entire careers, back us on this journey is something very special.'
by Alisha Buaya – Jun 4, 2025
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