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Why are brands ignoring Australia's richest demographic?
Brands who keep ignoring them are walking away from billions in potential revenue.
by Natasha Lee & Lauren McNamara – Oct 16, 2025

SXSW Sydney: How Commonwealth Bank turned doubt into its new brand superpower
Emma Robbins: 'We were nervous about how it would land, we were nervous it was language CommBank hadn’t used before.'
by Lauren McNamara – Oct 16, 2025

Three thoughts on Nine's 2026 Upfronts
Mediaweek's editor attended the Nine Upfronts and came away from the event with some key thoughts on the presentation.
by Dan Barrett – Oct 16, 2025

Vinyl Group targets $25m revenue and first profit milestone in FY26
The company also outlined plans to hit breakeven by December as it integrates its media and tech assets.
by Natasha Lee – Oct 16, 2025

ARN parts ways with Brittany Hockley and Laura Byrne's 'Life Uncut' podcast
After six successful years together, the podcast will part ways at the end of 2025.
by Natasha Lee – Oct 16, 2025

Nine Upfront 2026: The verdict from Australia’s media and marketing leaders
Nine delivered a showcase built around integration, measurement, and premium storytelling. But what was the reaction?
by Frances Sheen – Oct 16, 2025

TV Ratings Wednesday 15 October: The Block dominates as Nine wins key demos
Nine’s The Block led total TV (1.218m) with strong BVOD (275k), while Nine also won 25–54 and 16–39. 9News and Seven News were neck and neck nationally.
by Mediaweek – Oct 16, 2025

SXSW Sydney: Kayla Jade on sex work, TikTok and the power of authenticity
'It's kind of nice to know that other women see me, not just as a sex worker, but as someone they can relate to.'
by Natasha Lee – Oct 16, 2025

SXSW Sydney: Understanding the new rules of sports fandom with Leigh Lavery
Sports fandom is shifting and evolving as we watch and engage with sport in different ways. The Growth Distillery’s Leigh Lavery reveals more about the change.
by Dan Barrett – Oct 16, 2025

UM Australia promotes Andrew Clift to Sydney general manager
UM Australia has promoted Andrew Clift to general manager of its Sydney office, recognising his decade-long contribution and leadership within the agency.
by Mediaweek – Oct 16, 2025

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