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BMF and Tourism Tasmania showcase the state's creative side with the launch of TasmanAi
Brands

BMF and Tourism Tasmania showcase the state's creative side with the launch of TasmanAi

The image generator turns people's prompts into original art made by local Tasmanians without using AI.

by Mediaweek Admin – Feb 15, 2024

Australian job losses confirmed as Paramount Global swings the axe
News Brands

Australian job losses confirmed as Paramount Global swings the axe

The memo does not say exactly how many positions will be cut. 

by Tess Connery – Feb 15, 2024

EssenceMediacom forms data, technology and analytics division
Agencies

EssenceMediacom forms data, technology and analytics division

The team will lead the charge in providing client consultation and business solutions.

by Mediaweek Admin – Feb 15, 2024

JCDecaux takes off with global airport programmatic trading
News

JCDecaux takes off with global airport programmatic trading

The global prDOOH network will initially be available at the top 15 worldwide airports, including Sydney Airport.

by Mediaweek Admin – Feb 15, 2024

Advertising Associates expands Kia remit and appoints Peter Hunter to led Sydney office
Agencies

Advertising Associates expands Kia remit and appoints Peter Hunter to led Sydney office

The agency also expands its remit with longstanding client Kia to include digital services.

by Mediaweek Admin – Feb 15, 2024

Jasmin Bedir: Let’s all be Alice in Wonderland and fall down the rabbit hole of AI in marketing
Business

Jasmin Bedir: Let’s all be Alice in Wonderland and fall down the rabbit hole of AI in marketing

"We are in a New Era of AI in literally all aspects of marketing communications."

by Mediaweek Admin – Feb 15, 2024

Attivo Group launches trans-Tasman PR agency Tonic Communications
Agencies

Attivo Group launches trans-Tasman PR agency Tonic Communications

The agency will focus on strategic consumer PR, social media, influencer management, content, activations and events.

by Mediaweek Admin – Feb 15, 2024

Nina Christian: Creating an elegant personal brand, the butterfly way
Brands

Nina Christian: Creating an elegant personal brand, the butterfly way

They key to attracting (and keeping) attention as a personal brand

by Mediaweek Admin – Feb 15, 2024

"From one icon to another, welcome to Australia": Vegemite welcomes Taylor Swift with a cheeky billboard
Outdoor

"From one icon to another, welcome to Australia": Vegemite welcomes Taylor Swift with a cheeky billboard

The billboard was a collaborative effort from Bega, Thinkerbell, and Starcom.

by Mediaweek Admin – Feb 15, 2024

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