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Podcast Week: In The Middle, Every Parent Has A Story To Tell, Podcast Ranker
The Inspired Unemployed, LiSTNR unveils AdTech Hub, Acast's integrated marketing campaigns, Barack and Michelle Obama enter the podcast world.
by Mediaweek Admin – Mar 13, 2024
IAB releases module on Ad Effectiveness Through Continuous Experiments
The module is part of IAB's Ad Effectiveness Council's marketing measurement innovation series.
by Alisha Buaya – Mar 13, 2024
Avid Collective and Brand Metrics partner on native content campaign insights
Avid will measure the impact of brand awareness, brand consideration, brand preference, and action intent.
by Alisha Buaya – Mar 13, 2024
Ciaran Miller-Stubbs and Matt Ennis join Enigma
Managing director Jack Mason said their additions are about "bolstering our management, while also deepening our client offering."
by Alisha Buaya – Mar 13, 2024
Avenue C takes QuickBooks media account from UM
Avenue C "appealed to us over the multiple layers of seniority and complexity in a traditional media house."
by Alisha Buaya – Mar 13, 2024
Ten reveals premiere date for new era of MasterChef Australia
The impending season introduces international stars, 22 home cooks, and an all-new judging lineup.
by Jasper Baumann – Mar 13, 2024
Australia ranked #6 most creative country: WARC
The Monkeys' Tuvalu campaign was Australia's best-performing work, coming in at #5.
by Amy Shapiro – Mar 13, 2024
Nina Christian: Marketing in the information overload age
"If your content isn’t landing, isn’t connecting and isn’t effective – creating more of it isn’t the solution."
by Kate O'Loughlin – Mar 13, 2024
The Hallway launches world-first 'Cardboard Cake' for Coeliac-approved bakery
Simon Lee: "An extraordinary collaboration that’s taken our design and production smarts out of the studio and into the kitchen."
by Amy Shapiro – Mar 13, 2024
Contextual and Connected: the future of programmatic advertising
Liam McCarten: "Having the right context can deliver a sizable boost in performance for advertising."
by Tess Connery and Brittney Rigby – Mar 13, 2024
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