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IAB's DOOH Working Group names two co-chairs
The announcement was made at IAB and OMA’s Powering Digital Out of Home event.
by Tess Connery – Apr 5, 2024
Mums in Ads co-founder Julia Spencer chosen for Cannes Lions' See It Be It Program
Badger: "These exceptional creative women are reshaping the future of our industry and redefining what is possible."
by Amy Shapiro – Apr 5, 2024
On the ground at Gather Round: Macca's, Telstra, and Toyota's activations
Adelaide's Rundle Mall shopping strip - which experienced a 16% surge in foot traffic during last year's inaugural Gather Round - is also home to brand activations.
by Brittney Rigby – Apr 5, 2024
The Trade Desk: Two-thirds of Aussie ad budgets wasted on disengaged online platforms
The Trade Desk surveyed 2,002 Australian consumers in late 2023.
by Jasper Baumann – Apr 5, 2024
Taylor Auerbach takes to the stand in Bruce Lehrmann trial
Seven has responded, saying it is "appalled by the allegations."
by Tess Connery – Apr 5, 2024
Coke Studio launches in AUNZ with Tones and I
Kate Miller: "This collision between Tones And I, Young Franco and CHAII is just the first Coke Studio collaboration."
by Amy Shapiro – Apr 5, 2024
Spotify spotlights effective ads with new initiative, Spotify Hits
PHD, Spark, Carat, and 1house are recognised for their ads on the streamer.
by Jasper Baumann – Apr 5, 2024
Bench Media wins Genea Fertility's digital media account
In adland, Genea is best known for the 2021 Where Babies Come From campaign with creative agency CHEP Network.
by Alisha Buaya – Apr 5, 2024
Mercado on TV: New Disney+ series Renegade Nell is rollicking fun from Sally Wainwright
And also check out Ewan McGregor in Paramount+ series A Gentleman in Moscow.
by Andrew Mercado – Apr 5, 2024
Fox Footy and Seven are the key players as all media descend on Adelaide for Gather Round
Why Fox Footy needs a strong FTA partner to showcase AFL to all viewers.
by James Manning – Apr 5, 2024
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