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dentsu Sports Analytics and Fonto launch SponsorshipBI platform
"The ability to link fan transactions directly to sponsorship activities is a game-changer."
by Alisha Buaya – May 27, 2024

Chris Stobbs joins Enigma as head of performance
Stobbs was previously director of digital performance and ad-technology at News Corp and held leadership roles at News Xtend.
by Alisha Buaya – May 27, 2024

TV Ratings 26 May 2024: Dream Home launch sees ordinary Aussies take on massive renovation projects
Nine's Travel Guides take on LA and Las Vegas.
by Alisha Buaya – May 27, 2024

Cartology and Vicinity Centres partnership to set 1,000 digital screens live
The first portion of screens in Chadstone are completed, and the completed project will see almost 100 new small format screens installed.
by Tess Connery – May 27, 2024

NAB and TBWA\Melbourne launch bookkeeper tool
"Small business owners are usually portrayed as in control, but the reality of running a business is far from orderly."
by Alisha Buaya – May 27, 2024

Val Morgan Digital and LADbible Group expand into APAC
The expansion of LADbible Group’s brands means Val Morgan Digital will reach an additional 5.6 million monthly active users.
by Tess Connery – May 27, 2024

DDB Melbourne appoints GM: Sunday Gravy's Khia Croy
Napolitano: “Our focus on team capability and world class creativity is the perfect mix for a high performer like Khia."
by Amy Shapiro – May 27, 2024

Ipsos iris expands to include audience data from YouTube
The addition of YouTube connected TV audiences is set to launch in Ipsos iris in the second half of 2024.
by Tess Connery – May 27, 2024

Sydney Water launches 'Toilet Blockers Anonymous' via It's Friday
"It’s not often you get to communicate a message that’s serious but also so awkward, it’s tailor-made for comedy."
by Amy Shapiro – May 27, 2024

Thinkerbell revamps Dan Murphy's brand platform with first work since 2022
The new platform is likely to be Thinkerbell's last work for the brand - the account is up for pitch and Thinkerbell has declined to participate.
by Amy Shapiro – May 27, 2024

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