QMS has won the tender to manage the Australian Rail Track Corporation’s (ARTC) out-of-home assets in Sydney, effective 1 May 2023.
The digital outdoor media company’s appointment, which followed a competitive tender process, covers ten large format billboards in Sydney. Key locations include Princes Highway, Tempe, along with Joseph Street, Lidcombe, and Marrickville Road, Sydenham.
As part of the new long-term contract, the digital outdoor media company will look to convert some of the key locations into digital sites as well as develop a number of new greenfield locations.
John O’Neill, QMS chief executive officer, said: “We are very proud to partner with the ARTC to manage and develop its out of home assets as a key part of our growing Sydney offering.
“The ARTC network covers high-impact and high-value locations that complement our existing premium Sydney portfolio, including the world-class City of Sydney digital street furniture network. The new agreement is in alignment with our strategic focus of continuing to expand our digital network throughout Sydney.
“There is a clear opportunity to incorporate the ARTC as an important part of our growing national, premium digital network that our customers are increasingly embracing,” he said.
Mark Campbell, ARTC chief executive officer and managing director, said: “We are pleased to join forces with QMS, which has a proven track record of success in the out of home industry and a proven ability to enhance and upgrade assets and create new opportunities.
“QMS’ expertise in digital, audience insights, marketing and creativity will be a winning combination in re-launching our out of home locations to take full advantage of the huge audiences that pass them.”
This win comes after QMS announced a string of new appointments expanding and strengthening its NSW agency sales team.
The expansion is a result of rapid growth in NSW for the digital outdoor media company, following the launch of its City of Sydney digital street furniture network.
The new Sydney Sales appointments include two new group business directors, Cherie Salt and Simone Donovan, who join group business director, Alex Morrison.
See also: QMS unveils new appointments to its NSW agency sales team