'Premium, high-impact assets and the influence they deliver will prove more important than ever.'
Senior executives from oOh!Media, JCDecaux, and QMS share insights on the trends and innovations shaping OOH advertising in 2025.
Plus: Funny men Wippa and Hamish Blake get serious about social media, the next big win for CTV in live sports, QMS...
Dr Karen Nelson-Field: 'Brands need to look for brand growth mediums as well as performance marketing mediums.'
Yasmin Sanders: 'Giving agencies and marketers a precise way to enhance campaign efficiency by expanding their omnichannel presence from TV screens to...
Cinema outperformed the market with revenue growth of 58.2%, while traditional Magazine spending was up a healthy 8.9%.
The research has been two years in the making and has been conducted by Amplified Intelligence.
Tim Murphy: "The reach and impact of our Paris 2024 Digital Screen Network was remarkable."
Plus: Marcelle Gomez, Ken Lam and Richard Bean.
'I can’t wait to help our clients realise the unparalleled impact and influence of this network together with the team.'
Whiteside joins QMS from Kinesso (part of IPG), where he was chief media activations officer.
SXSW Sydney will be back in Darling Harbour from 14 to 20 October.
Tim Murphy: "The Paris 2024 Olympic Games have been the preeminent display of how brands can utilise DOOH’s immediacy and its geographical...
The Census will be open for participation on 1 September, with the results to be released mid-October.
![Christian Zavecz, Chief Strategy Officer[1]](https://images-r2.thebrag.com/mw/uploads/2024/12/Christian-Zavecz-Chief-Strategy-Officer1-320x173.jpg)
