QMS Media has announced that former Uno Home Loans chief customer officer and tech start up entrepreneur, Jemma Enright will join QMS to lead its brand new City of Sydney media offering.
Enright will start on Monday 24th May in the newly created role of general manager – City of Sydney as the business aims to reinvigorate the Out of Home media asset with a new digital led offering.
QMS chief customer officer, Mark Fairhurst said the key appointment would provide the experience, fresh thinking and client understanding required to launch and grow this revitalised digital media and communications network.
“As a digital and data led business, I am thrilled to have Jemma lead our brand-new digital offering for the City of Sydney.
“With over 20 years’ experience Jemma is an accomplished agency strategist, marketer and business entrepreneur and her innate knowledge of what both agencies and advertisers are looking for in today’s media world makes her the perfect choice to lead our future-ready, premium City of Sydney network.”
In addition to this newly created role, further appointments are underway as QMS continues its preparation for the launch of the preeminent City of Sydney asset in the second half of 2021. This new offering will provide marketers with the opportunity to impact and influence consumers where they live, work and play, through a digitally focused network of screens.
On her appointment, Enright said; “I could not be more excited to join the QMS team to deliver a revitalised and digitally focused City of Sydney offering to market.
“I am incredibly impressed with the QMS vision for this most prestigious OOH platform. Their leadership in digital, data and accountability, combined with a firm focus on advertiser needs are exactly what the City needs in a partner to pursue its bold strategy for the future.
“I am looking forward to working with a growing team to deliver something truly world class for the OOH industry here in Australia.”