The Outdoor Media Association has announced the quarter one winners of its 2018 Creative Collection competition.
Launched in 2013, the competition recognises the most creative and innovative out-of-home (OOH) campaigns.
They are judged across the following categories: Best creative execution, Best use of a special build, Best use of technology and innovation, and Best traditional use of the OOH medium.
There were over 30 submissions made by OMA members for the competition for the first quarter. OMA members include Adshel, APN Outdoor, JCDecaux, oOh!media, Paradise Outdoor Advertising, QMS Media and TorchMedia.
Guest judges for the competition were The Works creative lead Nathan Bilton, APN Outdoor’s campaign delivery manager Nick Henley–Smith, Ikon executive creative director Rob Martin and QMS Media’s national insights and strategy manager Jordana Sherlock.
OMA CEO Charmaine Moldrich said: “The winners of the quarter one Creative Collection Competition show the breadth that the OOH channel spans – from eye-catching traditional campaigns, to bespoke one-off special builds that bring communities together, to timely brand messages that integrate technology – proof that OOH is more than a one-trick pony.”
Best creative execution winner:
Campaign: “Nike React”
Advertiser: Nike
Creative agency: Nike Global
Media agency: Mindshare
Best traditional use of the Out of Home medium winner:
Campaign: “KFC Buckethead Army”
Advertiser: KFC
Creative agency: Ogilvy Australia (WPP AUNZ)
Media agency: Mediacom
Best traditional use of the Out of Home medium honourable mention:
Campaign: “Open Australian”
Advertiser: Coopers
Creative agency: KWP! Media
Media agency: KWP! Media
Best traditional use of the Out of Home medium honourable mention:
Campaign: “Don’t believe in never’”
Advertiser: Australian Football League
Creative agency: Clemenger BBDO
Media agency: Vizeum/Posterscope
Best use of a special build winner:
Campaign: “Australian Ethical Super’”
Advertiser: Australian Ethical Super
Creative agency: DO Agency and Australian Ethical Super
Media agency: Benedictus Media
Best use of technology and innovation winner:
Campaign: “#SoMuchYay – Mardi Gras 2018”
Advertiser: ANZ and Twitter
Creative agency: TBWA
Media agency: Twitter in partnership with PHD ANZ -VIC
