• Final monthly data from sector, Q2 revenue jumps 7%
The out-of-home (OOH) industry has posted an increase of 7.0% on net media revenue year-on-year in the second quarter of 2017, posting $197.5 million, up from $184.6m for the second quarter in 2016.
“We are in the midst of a renaissance in OOH. Digital is certainly revitalising our channel, as is our audience growth and engagement,” said Charmaine Moldrich, CEO, OMA.
The month of June has recorded net media revenue of $68.8m, an increase of 5.3% from the same month last year, which posted a net media revenue $65.4m. Digital revenue is sitting at 45.4% of total net media revenue year-to-date, which is an increase over the recorded 37.3% for the same period last year.
“We know OOH is a significant media channel in the mix, delivering ROI and improving ROI for other media channels. OOH’s continued revenue growth reinforces these facts and proves advertisers trust OOH and what it can deliver,” continued Moldrich.
Category figures quarter two 2017:
• Roadside Billboards (over and under 25 square metres) $78.1m
• Roadside Other (street furniture, bus/tram externals, small format) $56.7m
• Transport (including airports) $31.3m
• Retail, Lifestyle and Other $31.3m
The OMA has announced it will now be reporting revenue on a quarterly basis to be in line with other media channels: “This will also ensure better trend analysis due to fluctuations in the category and in total monthly revenue figures. As a result, the next scheduled OMA revenue release will be the quarter three results which will be released on 5 October 2017.”