Double-digit growth again for out-of-home in April

The out-of-home (OOH) industry has reported a net media revenue of $60.8 million for the month of April, an increase of 10.8% for the same month last year, which posted a net media revenue of $54.9 million.

Digital OOH net media revenue makes up 44.1% of total net media revenue, up from 36.6% for the same period last year.

Category figures April 2017
• Roadside billboards (over and under 25 square metres) $24.6 million
• Roadside other (street furniture, bus/tram externals, small format) $16.0 million
• Transport (including airports, bus internals and train stations) $8.6 million
• Retail, lifestyle and other $11.7 million