'Premium, high-impact assets and the influence they deliver will prove more important than ever.'
Jane Ractliffe: "It's clear many product categories are moving their media investments from both Digital and Television to Outdoor as we’re seeing...
Year-on-year growth fuelled by transport ad dollars with ad dollars up over 20%.
Calendar year-to-date results show the market is back just 2.1%.
Jane Ractliffe: "It seems as though most marketers are adopting a more cautious approach to their ad budgets in the first half...
Where ad spend hurts: Digital off 3%, television hammered 13%, news publishing tumbles 20%.
Failure to address sustainability risks may lead to financial repercussions, including reduced access to capital.
"We are the only medium that puts money back to benefit the customers we reach on behalf of advertisers."
Elizabeth McIntyre: "The ability to seamlessly integrate Outdoor advertising will become a key differentiator"
Melissa Hey: “We anticipate cautious spending by consumers across key sales periods as we lead into 2024."
John O'Neill: "We're forecasting double-digit growth"
‘Chatter about decline in ad market this year is sadly misplaced,’ says SMI’s Jane Ractliffe
TV, radio and news media all ease during June 2023
SMI charts patterns of Government ad spend, Winter Olympics a factor too
![Christian Zavecz, Chief Strategy Officer[1]](https://images-r2.thebrag.com/mw/uploads/2024/12/Christian-Zavecz-Chief-Strategy-Officer1-320x173.jpg)
