The Outdoor Media Association (OMA) has welcomed three new members to the association: Blue Tongue Outdoor, SureVision and Veridooh.
OMA CEO Charmaine Moldrich said: “We’re pleased to announce our continued expansion includes media owners, suppliers and adtech.
“Blue Tongue Outdoor is our first South Australia-based media owner; SureVision provides digital screens for every kind of environment and are leaders in providing a turnkey solution across Enterprise and Sports; and Veridooh is a proprietary adtech company providing 100% independent verification for Out of Home campaigns.”
Blue Tongue Outdoor operates in South Australia, offering classic and digital Outdoor advertising solutions in shopping centre malls and select retail spaces across the Adelaide metropolitan area as well as regional and country areas throughout South Australia.
David Widdop, owner and managing director Blue Tongue Outdoor, said: “We are excited to join the OMA and to collaborate with the OMA members. We want to share our expertise in local Outdoor advertising and to contribute to the broader Australian Outdoor industry.”
SureVision is a digital screen provider with end-to-end capabilities operating in Australia and New Zealand and offering a full range of the latest LED and LCD solutions for every kind of environment.
Key to their success is their ability to provide customers with a standalone bespoke portal that provides the customer with the power to manage their assets directly or through a third party reseller.
Nick Ebbeck, CEO SureVision, said: “We are thrilled to be joining the OMA at this important stage of our growth. Our DNA was large Stadium infrastructure, however we’ve innovated over time to supply the Out of Home and enterprise verticals.
“Our support of shopping centres with a system that delivers greater uplift in their digital screen returns, adds to our successful record in the industry. It’s a natural progression that we would join the industry body and help shape the future of Outdoor,” Ebbeck added.
Veridooh provides independent verification for out-of-home advertising, covering digital, programmatic, and static formats.
Pictured left to right are Veridooh co-founders Mo Moubayed and Jeremy Yang
Its proprietary and patented technology, SmartCreative, measures and tracks 100% of a campaign’s lifecycle, meaning advertisers receive full transparency on campaign delivery.
Mo Moubayed, cofounder and co-CEO of Veridooh, said: “We’re excited to join the OMA and collaborate with the industry on innovations that bring increased transparency and reliability for advertisers.
“As we continue to grow, we’re committed to forging partnerships with all stakeholders to showcase and celebrate the best of Out of Home advertising and our OMA membership speaks to this commitment for industry growth,” he added.
Outdoor companies that have joined OMA this year include Civic Outdoor, GoTransit Media Group, Helio, Hivestack, Scentre Group, The Media Shop, Tonic Media Network and Vicinity Centres.
See also: OMA welcomes Scentre Group, Hivestack and Tonic Media Network
See also: OMA welcomes Civic Outdoor and Helio