Last Thursday, the MFA celebrated its 25th Awards evening at the White Bay Cruise Terminal.
The industry’s night of nights was hosted by comedian Claire Hooper and celebrated the most effective and impactful work created by media agencies that demonstrate the industry’s purpose of We Are The Changers.
Campaigns for Google, KFC, L’Oréal, Goodman Fielder, ALDI, Sanofi, NRMA Insurance, Black Dog Institute were among those that took to the stage as winners.
OMD Create has taken home the Grand Prix at the 25th MFA Awards for its ‘Free Calls to Santa’ campaign for Telstra at last night’s black tie gala dinner in Sydney.
Sophie Madden
Pat Crowley
Pat Crowley and Sophie Madden
Claire Hooper
Chris Colter and Sophie Price
Claire Hooper
EssenceMediacom, Initiative, Wavemaker, Kinesso, UM Australia, Zenith Media, Hearts & Science and Atomic 212 were among the agencies to have their work recognised.
Industry giant Harold Mitchell was posthumously inducted into the MFA Hall of Fame, recognising his contribution and legacy in helping to build the media agency industry in Australia.
Sophie Price, chief strategy officer of EssenceMediacom, was also recognised with the MFA Industry Contribution honour, for her pivotal role in leading the strategic development of the industry’s widely adopted We Are The Changers purpose.
MFA CEO Sophie Madden said: “Celebrating the 25th anniversary of the MFA Awards is an important milestone and a valuable reminder of our impact as an industry of Changers. The finalists and winners of the MFA Awards represent the very best of change-making media thinking and effectiveness, and set the bar high for the standard of work being produced by Australian media agencies.
“Congratulations to all the worthy winners and heartfelt thanks to the MFA Awards Steering Committee and our judges, who generously devote a huge amount of their valuable time to the significant task of identifying and awarding media excellence.”
Earlier that day, the MFA held its annual conference MFA EX for a day of people development and to drive the industry forward.
See also: Photo Gallery: Who’s who at the Media Federation’s event MFA EX 2024
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Top image: Sophie Madden