MFA Awards

Campaigns for BMW, Medibank, McDonald's and Unilever feature as the MFA names its 2026 Awards finalists.

by Mediaweek – Jun 18, 2026

Clemenger BBDO’s ‘Clash of Commuters’ for Samsung won the Grand Prix while Barry O'Brien was inducted into the Hall of Fame.

by Natasha Lee – Sep 19, 2025

Sophie Madden: 'These campaigns are not just smart and strategic – they’re creating real, positive change and truly reflect our industry purpose of We Are The Changers.'

by Alisha Buaya – Jun 17, 2025

Taking to the panel are Kate Bailey, Joe Lunn, Suzana Ristevski, Nicole Smart, and Sarah Sorrenson.

by Alisha Buaya – Mar 31, 2025

Sophie Madden: "Celebrating the 25th anniversary of the MFA Awards is an important milestone and a valuable reminder of our impact as an industry of Changers."

by Mediaweek Admin – Sep 24, 2024

Sophie Madden: 'The finalists and winners of the MFA Awards represent the very best of change-making media thinking and effectiveness.'

by Alisha Buaya – Sep 19, 2024

The seven finalists for the award are from Initiative, Match & Wood, NewsCorp and UM.

by Alisha Buaya – Aug 27, 2024

"I was wowed by the calibre of media thinking and the work that’s gone into delivering clear and powerful entries."

by Alisha Buaya – Jun 3, 2024

"The industry purpose of 'We Are The Changers' has permeated agencies, and many of us are trying to think about reaching people in the most cost-efficient and ethical way possible."

by Alisha Buaya – Apr 29, 2024

Signature Judges were introduced at last year's MFA Awards to provide a strong advertiser voice to lead judging and ensure the focus remains on proven effectiveness.

by Alisha Buaya – Apr 23, 2024