Mediaweek’s Media Movers charts the biggest people moves in the industry over the past week.
Mat Baxter announced he will be exiting his role as Mutinex APAC CEO and will be transitioning to a board advisor effective from 30 September 2024.
Baxter joined Mutinex as APAC CEO in May this year. At the time, there was plenty of speculation about whether the two very strong personalities of co-founder Henry Innis and Baxter would be compatible.
“Going in I think we both knew this would be a grand experiment. What became apparent to me in the four months since joining is that there’s not enough space for Henry and I in the day-to-day business,” said Baxter.
“So I took the simple decision to resign, and the board had asked that I serve as an advisor,” said Baxter.
Rebecca Tos
Rebecca Tos has been promoted as Havas Media Network’s managing partner ANZ of consumer science and analytics (CSA), the global data and technology consultancy of the network now launching in the ANZ market.
CSA is dedicated to helping clients understand and meaningfully activate customer data to optimise growth.
oOh!media has appointed Ben Campbell as director of data, product and technology following expansions to the out-of-home media company’s retail media division, reo.
Campbell joins oOh! from Nine where he was director of advertising and data products. During his time at Nine, he led the commercial data and digital advertising product strategy, ad technology, digital sales strategy and enablement, and SMB ad platform functions.
Campbell was formerly the specialist sales director at Mi9 and head of digital commercial strategy at the Telegraph Media Group in London.
Meaghan Scurr
QMS has appointed Meaghan Scurr to the new role of group business director, City of Sydney.
Scurr will lead the sales team of specialist account managers and coordinators focused on servicing all NSW-based agencies and clients across its market-leading City of Sydney digital street furniture portfolio. She will report to Olivia Gotch, QMS City of Sydney general manager.
iProspect has promoted Marcelle Gomez to national managing director as the dentsu agency focuses on driving accelerated growth outcomes.
Ken Lam has also been promoted to the role of general manager of Melbourne to support the national structure.
Richard Bean will step down from his role as executive director of Ad Standards, Australia’s advertising complaints handling body, at the end of September.
Rachel Tunney, Ad Standards communications manager, will be the lead point of contact for all enquiries during the recruitment process for Bean’s replacement.
Katrina Stratton and Siddharth Bhakay
AdUnion has welcomed the appointments of Katrina Stratton and Siddharth Bhakay to its leadership team following significant growth and the retention of challenger brands, More and Tangerine Telecom.
Stratton joins the independent full-service media agency as head of client services and investment and will deepen the agency’s media strategy offering alongside Bhakay.
Bhakay steps into the role of head of digital and will work closely with the team from partner business AdMatch to build efficiency and effectiveness across all streaming media channels.
ACM managing director Tony Kendall has made three new senior appointments, including Scott McCullough as commercial director of its Agricultural news division.
In addition, Lupe Prada has been appointed head of marketing for ACM Agri, and Laura Allen has been appointed as research and insights manager for Chi Squared.
Clemenger BBDO has boosted its strategy team with four new industry talents as the agency states it is reimagining its strategy for a new era.
The appointments include experience strategy director Jon (JT) Turton, senior strategy director Vanessa (Ness) Quincey, head of product Maya Mausli and head of strategy Brooke Thompson.