The conference aims to empower senior marketers to speak the language of the C-Suite when it comes to marketing results.
On being willing to be wrong fast, seeing therapists, and why "the mission is more important to me than the headlines."
Mediaweek looks back on May's big moves - and there's plenty of them.
The trio speak with Mediaweek about what they learned, what they'd do differently, and why they want "modern day Nakeds popping up...
Ben Shepherd weighs in: "Weird flex to bang on about how dumb everyone is ... and also in the same breath talk...
Mediaweek talks to Baxter and Henry Innis: "You don't hire leaders like Mat Baxter unless you know you're strapping in for a...
"With budgets flat, marketers are effectively doing more with less to even keep that ROI where it is."
Mutinex said some customers have already cut the time to build an optimised data warehouse by 70%.
Henry Innis, who recently relocated to New York to continue Mutinex's expansion, said the appointment indicates where the company is going with...
"You can say you're a proponent of evidence-based marketing as a senior industry leader unless you put your money where your mouth...
Fenner: "Offering that third-party view of the output allows us to ensure that our clients have 100% trust in that output and...
