IAB Australia today announced the appointment of carsales to the IAB Board as of June 2021.
carsales commercial director of media (strategy, trading, ad operations), Davor Vilusic, will represent the company on the IAB Board, with carsales commercial director of media (sales and customer solutions), Vanya Mariani, as the alternate.
In addition, carsales will join the IAB Australia Data Council and Executive Technology Council, as well as the Audience Measurement and Advertising Effectiveness working groups.
The announcement comes as the IAB continues to focus on initiatives and programs to address key industry matters including the role of measurement ratings currency, preparation for changes to online identifiers such as cookies, continuing to drive programmatic transparency and input in the local Privacy Act review.
IAB Australia chair, Nicole Bence said: “In what will be an exciting year of growth for digital advertising, the addition of carsales to the IAB Australia Board will strengthen and expand our industry insight and expertise, as we continue to support and advocate for digital advertising.”
CEO of IAB Australia Gai Le Roy said: “We are delighted carsales is rejoining the IAB Board and is committed to becoming an active part of helping the Australian digital advertising market evolve. carsales is a true Aussie grown success story and will bring their strength in marketplaces, media and data to the IAB board table.”
Vilusic said: “As a passionate proponent of the Australian digital industry, carsales is pleased to again have representation on the IAB board. We look forward to contributing to the evolution of the Australian digital advertising market and continuing to champion transparency and reliable measurement. Personally, I’m thrilled to be able to play my part in supporting a healthy and flourishing digital ecosystem.”
carsales joins fellow Board members News Corp Australia, REA Group, Google, Seven West Media, Simpsons Solicitors, The Guardian, Nine, Facebook and Verizon Media.
Vilusic joined carsales in 2019 as Programmatic & Media Operations Director. Prior to joining carsales he was Group Managing Director at Audience360 and previously spent over 7 years with Dentsu ANZ.