Gai Le Roy: 'Her input into the IAB Board on behalf of the ETC and independent ad tech will be invaluable.'
Nearly 80 per cent of agencies plan to increase their investments according to IAB Australia’s Australian Audio State of the Nation Report.
Lizzie Young: 'This momentum highlights a shift in market dynamics towards premium locally produced content.'
Gai Le Roy: 'The digital advertising market again achieved double-digit growth in 2024 sustained by an ever-increasing range of ad formats and environments.'
Vanya Mariani: 'As digital advertising now commands almost 70% of the paid media market, a strong, credible and effective industry body is...
Natalie Stanbury: 'The paper advocates not waiting out tough economic conditions... but instead, rebalancing budget across the funnel.'
The invitation-only event for the most senior leaders, will provide an opportunity to discuss challenges, debate key issues and identify ways to...
Adam Ferrier: 'It's vital that we are constantly studying how it works, getting educated on how to make it better and being...
Niall Hogan: 'Advertisers must be vigilant in ensuring their data collection and targeting practices are not perceived as invasive.'
Colin Barnard: "Make sure that the investments that you're putting in through retail media are reflective of the results."
Audio ad market in FY24 $290m ($185m streaming and $105m podcast)
Gai Le Roy: "Marketers continue to increase their investment in reaching audiences across a range of digital advertising environments."
Over three-quarters of open positions in the industry target people with one to five years of experience.
Founded in 2023, the Council helps set standards, educates, and drives collaboration across the retail media industry.
