Outdoor
Latest stories

Victoria’s Department of Transport and Planning joins OMA
DTP spokesperson: 'By joining the OMA, we look forward to engaging with industry leaders and contributing to the ongoing development of the sector and our communities.'
by Alisha Buaya – Apr 9, 2025

QMS acquires Oaktree’s stake in MediaWorks, cementing Trans-Tasman media powerhouse
John O'Neill: 'With market-leading media platforms on both sides of the Tasman, we see immense opportunity for growth.'
by Emma Shepherd – Apr 7, 2025

Specsavers Welcome to Melbourne Campaign wins Grand Prix at inaugural OMA Creative Awards
Elizabeth McIntyre: 'The benchmark has been set very high, and we can’t wait to see where the next wave of creative thinking and innovation will take outdoor advertising in the years to come.'
by Alisha Buaya – Apr 4, 2025

Origin launches ‘All Kinds of Useful’ brand platform via Special
Catherine Anderson: 'Our campaign aims to playfully showcase how this can be achieved with the flick of a switch.'
by Alisha Buaya – Apr 3, 2025

oOh!media CEO Cathy O'Connor named headline speaker at World Out of Home Organisation annual congress in Mexico City
Tom Goddard: 'Cathy O'Connor is one of today's ground-breaking media leaders, seeing the bigger media picture as well as the particular issues of OOH.'
by Alisha Buaya – Apr 2, 2025

OMA Creative Awards debuts with lively jury discussion and Cannes prize
CEO Elizabeth McIntyre: 'We've been so blown away with the number of entries and their quality, we might run the awards every six months.'
by Mediaweek Admin – Apr 1, 2025

MESHKI launches OOH and social integration campaign via This is Flow and JCDecaux
Alex Rushton: 'By integrating real-time influencer content with a high-impact presence in Melbourne’s busiest locations, we reinforced our brand’s ability to lead and innovate in new spaces.'
by Alisha Buaya – Mar 27, 2025

OMA reveals inaugural creative awards finalists
Elizabeth McIntyre: 'The volume of entries was far greater than we anticipated, which is a clear signal of the strength and vibrancy of Out of Home in Australia.'
by Alisha Buaya – Mar 27, 2025

Anglicare Sydney reimagines seniors living in new campaign via Frost* Collective
The new brand identity aims to shift perceptions of ageing and seniors living by showcasing empowered seniors living life on their own terms – activated across OOH and social.
by Alisha Buaya – Mar 25, 2025

JCDecaux awards Programmatic Campaign of the Year Award to Mars for Extra's Gum Cities
Brad Palmer: 'Extra’s Gum Cities connected with target audiences in ways that felt natural and relevant, ultimately driving both engagement and sales.'
by Alisha Buaya – Mar 24, 2025

oOh!media awards 2025 Indigenous Business grant to Budj Bim Cultural Landscape Tours
Budj Bim Cultural Landscape will receive an OOH media package value at $200,000 across its digital network with support from innovation and creative hub, POLY.
by Alisha Buaya – Mar 24, 2025

Neil Ackland exits oOh!media as Mark Fairhurst and Andrew Every take on new sales and retail media leadership roles
Neil Ackland: 'I leave with immense pride in what we’ve accomplished and wish Cathy and the entire team continued success as they unlock the full potential of this extraordinary business.'
by Alisha Buaya – Mar 20, 2025

oOh!media secures Melbourne Central's LED digital screens
Robbie Dery: 'Our continued commitment to launching premium digital Out of Home assets with GPT reinforces our position at the forefront of market-leading advertising solutions for brands.'
by Alisha Buaya – Mar 17, 2025

QMS’ City of Sydney network draws big crowds with major events
Olivia Gotch: 'We were thrilled our City of Sydney digital street furniture network was able to place brands at the heart of all the action where it matters most – the streets.'
by Emma Shepherd – Mar 13, 2025

Specsavers teases passers-by in refreshed OOH campaign
Anri McHugh: 'The campaign illustrates that no matter what type of work you do, attention to detail and eyesight can make a big difference.'
by Alisha Buaya – Mar 10, 2025

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