Opinion
Latest stories
Clicks are crashing, costs are climbing
'If paid search was your brand’s comfort zone, it’s time to get uncomfortable. The channel isn’t dead but it’s no longer a guaranteed growth engine.'
by Shai Luft – Jun 30, 2025
The evolution of out of home: why OOH is the answer to marketing’s biggest challenge
'This is OOH’s moment to shine.'
by Tim Murphy – Jun 30, 2025
Digital should be more than analog admin with Wi-Fi. What does real innovation look like?
We’re stuck with processes that have been repackaged but fundamentally haven't changed. Digital mimicry is not revolutionary.
by Angela Malkin – Jun 23, 2025
Vanessa Lyons: '2025 Digital News Report more positive than it looks'
'While social media platforms have increased as an 'access point', users are ultimately consuming content on major news publisher websites.
by Vanessa Lyons – Jun 19, 2025
Winning the Pitch: Geoff Clarke reveals his playbook for the modern agency
The industry must do better at protecting its IP and shifting the narrative from price to strategic impact.
by Ebony Coatsworth – Jun 18, 2025
Long form isn’t dead, it’s just left the studio: What the cancellation of The Project and Q+A tells us about the state of Australian broadcast
'The appetite for substance hasn’t disappeared. People still seek depth, nuance, and credible commentary.'
by Vicky Skipp – Jun 16, 2025
Loyalty programs: does a focus on retention distract from growth?
It is time to critically examine one that may have the greatest legacy of all: the belief that customer loyalty is the ultimate driver of revenue.
by Christina DiLaura – Jun 13, 2025
The rise of TikTok ads and why this is where brands will place their spend in 2025
Users don't just watch; they lean in with more than 50% of users say they are focused only on the platform when using the platform.
by Jacqui Capel – Jun 12, 2025
Connecting the dots with LinkedIn - the power of group marketing
Your personal brand IS your reputation - your drivers, your skills, your personal attributes, that give you a different value to that of your peers.
by Jacqui Capel – Jun 10, 2025
Why long-term tech roadmaps are killing agency growth
Too many organisations are clinging to long-term goals alone, ignoring the reality that things move fast, systems go obsolete, and their sprawling plans simply don’t keep up.
by Nick Morgan – Jun 2, 2025
The attention recession: How advertisers can leverage media quality metrics to win back customer focus
"Attention is not just another advertising metric—it’s a strategic tool that will define the next era of media measurement."
by Christian Arpe-Hansen – Jun 2, 2025
Why AI (not tariffs) is fueling the Chinese D2C TikTok takeover
Consumers are seeing past the label and looking at the product.
by Mal Siriwardhane – May 30, 2025
Want shoppable with that? Why frictionless commerce is the future of marketing
'Consumer expectations have changed dramatically. We live in an always-on culture. Choice is abundant yet attention is scarce.'
by Ryan Sullivan – May 27, 2025
From Local to National: How to turn cultural moments like Vivid into long-term brand wins
'It’s a rare moment that draws national attention, drives foot traffic and sparks deep cultural moments - offering brands the chance to show up when Australians are most switched on.'
by Cara McLeod – May 26, 2025
Why building your brand on a single trait can backfire - Just ask Ellen, Anna or Brooki
Social media rewards clarity. The simpler your story, the easier it is to follow.
by Ben Gunn – May 23, 2025
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.