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Paper Moose launches 'Wildly Effective' platform to unify creativity and marketing science
Independent agency Paper Moose has launched a new platform, ‘Wildly Effective’, to integrate bold creativity with advanced marketing science and proprietary AI tools.
by Tom Gosby – May 28, 2025
IKEA celebrates 50 years with limited-edition Meatball Party Pie
IKEA is commemorating five decades in Australia by launching a limited-edition Meatball Party Pie, merging the Swedish meatball with the Aussie party pie.
by Tom Gosby – May 28, 2025
Harry Potter TV show cast unveiled
It’s official! The three young lead actors have been announced for HBO’s upcoming Harry Potter TV show. Dominic McLaughlin will play boy wizard Harry Potter, Arabella Stanton will be Hermoine…
by Dan Barrett – May 28, 2025
Australians back tobacco-style sugary drink warnings
New research reveals that a majority of Australians support tobacco-style warning labels on sugary drinks, as calls grow for stronger government intervention.
by Tom Gosby – May 28, 2025
Wildstone signs oOh!media and Gawk for regional OOH
Wildstone has signed oOh!media and Gawk Outdoor to operate the advertising portfolio it acquired from Total Outdoor Media, covering 52 sites in regional Victoria.
by Tom Gosby – May 28, 2025
Media Roundup: AAP boss quits, ABC's vanishing act, Aussie drama spending flatlines, Nine's NRL biff and the battle for Bond
See the top industry stories trending today.
by Natasha Lee – May 28, 2025
Art Simone returns with new season of 'Concealed' podcast
Drag queen Art Simone launches a new season of the award-winning podcast 'Concealed', with early episodes sponsored by Pleasure Chest and a twist on the show's format.
by Tom Gosby – May 27, 2025
SKALE Australia launches, targeting luxury brand growth
Luxury business consultancy SKALE Australia opens in Sydney, founded by Cartier alumni Julie Kim and Sophie Seymaux to support international and local luxury brands.
by Tom Gosby – May 27, 2025
Nexxen launches AI-powered audience assistant, with LG Ad Solutions among first adopters
Nexxen has integrated generative AI into its data platform via nexAI, providing brands like LG Ad Solutions with an audience discovery tool for rapid campaign planning.
by Tom Gosby – May 27, 2025
24HR Business Plan appoints Vijay Solanki as Senior Advisor
Former IAB CEO to spearhead strategy delivery for not-for-profits and health sector clients.
by Tom Gosby – May 27, 2025
Year13 appoints ex-Atlassian executives to lead AI-native expansion
Australian edtech platform Year13 has added former Atlassian leaders to its senior team as it advances a strategy to become fully AI-native and pursue international growth.
by Tom Gosby – May 27, 2025
Wendy’s Australia rewards redheads with launch of 'Redhead Redemption'
To mark World Redhead Day, Wendy’s offered free meals to redheaded Australians in its first local brand activation, delivered by Today the Brave and Burson.
by Tom Gosby – May 27, 2025
Kim Verbrugghe joins SLIK as managing director
Kyle Bennett and Cooper LaPlanche: 'Kim brings the experience needed to help grow'.
by Natasha Lee – May 27, 2025
Media Roundup: Aunty apologises, EdTech's bug push, KIIS boss exits, Google reboots search and Tim Tams go global
See the top industry stories trending today.
by Natasha Lee – May 27, 2025
SXSW Sydney 2025 announces first music conference speakers
Leading the announcement is Emmy Award-winning music supervisor Jen Malone. Known for her work on Euphoria, Wednesday and Atlanta and Dr. Marcus Collins, former digital strategist for Beyoncé, now a best-selling author and marketing professor.
by Frances Sheen – May 27, 2025
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