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Brand advertising is essential for successful performance marketing, according to Yango
The agency has pivoted from a performance agency to a full-service media agency with digital and technology at the heart.
by Mediaweek Admin – Dec 20, 2023
Mediaweek's A to Z of 2023: Z is for Gen Z
"Gen Z may not only break the rules, they may re-write them entirely."
by Mediaweek Admin – Dec 20, 2023
Roundup: Jonathan Majors found guilty, James Chessell's new role, AI crackdown
X to be investigated, Prince Harry, New York Times, Karina Carvalho quits, Spencer Gulf Nightly News, Licensed TV and movie libraries, Warhammer 40,000
by Mediaweek Admin – Dec 19, 2023
Mediaweek's A to Z of 2023: W is for Women
Sorman Nilsson:"2023 was the year women made their economic strength known, loud and clear".
by Mediaweek Admin – Dec 19, 2023
Box Office: Wonka a golden ticket for cinemas across the country
This weekend, the Australian box office made $11.2M
by Anita Anabel – Dec 18, 2023
Duncan Egan: Verifying the authenticity of content in the age of AI
"With generative AI there is an urgent need to rebuild trust in digital content"
by Mediaweek Admin – Dec 18, 2023
ACMA finds Sportsbet, Ladbrokes, Neds and bet365 breached in-play betting regulations
Betting operators found in violation include Ladbrokes, Neds, bet365, and Sportsbet.
by Mediaweek Admin – Dec 18, 2023
Mediaweek's A to Z of 2023: U is for underserved audiences - regional markets
Boomtown is one of the largest and fastest-growing markets nationally and comprises nearly 40% of the overall population.
by Mediaweek Admin – Dec 18, 2023
Roundup: Media bargaining code, New head of Schwartz Media, Kerry Stokes
Bruce Lehrmann, Jackie O and Gemma O’Neill, ABC, Today summer hosts, Netflix, The Drum, Carols In The Domain
by Mediaweek Admin – Dec 18, 2023
Media Movers: Daily Mail Australia's new editor, James Chessell resigns, SBS, 2GB, Saatchi & Saatchi
Media Movers takes a look at the recent movements announced across the industry during the week of 11/12/23.
by Mediaweek Admin – Dec 16, 2023
Roundup: Barry Humphries memorial, SAS Australia, Disney
Lisa Wilkinson, James Wan, AI chatbots, Andrew Bolt, Triple J, The Crown
by Mediaweek Admin – Dec 15, 2023
Roundup: Vale Andre Braugher, James Packer buys stake in Paramount, ChatGPT
Online ads, Lisa Wilkinson, Google, Richard Kingsmill, SBS Rewind, Netflix, NRL partners with UFC
by Mediaweek Admin – Dec 14, 2023
Volvo's Electric Dreams: Can Australia’s fastest-growing luxury car transform into a sustainable brand?
Stephen Connor: “We have been part of the problem, now we want to be part of the solution.”
by Danielle Long – Dec 14, 2023
Mediaweek's A to Z of 2023: Q is for Qantas, Optus, PwC and the year of corporate blowouts
Robyn Sefiani: "Trust, once lost, is hard but not impossible to regain."
by Mediaweek Admin – Dec 13, 2023
Cartology adds 1,100 OOH screens to it's shopper network in partnership with Vicinity Centres
Cartology will install and maintain over 1,100 digital small and large screens across 57 centres.
by Mediaweek Admin – Dec 13, 2023
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