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Forethought appoints Sacha Cody as COO of BrandComms.AI
Sheona Bello was also promoted to chief client officer of BrandComms.AI.
by Jasper Baumann – Oct 28, 2024
UNIQLO promotes T-shirt sub-brand UT with Pitt Street Mall activation via 1000Heads
‘The event attracted a new, younger audience, aligning with our goal of growing UT brand awareness.’
by Mediaweek Admin – Oct 28, 2024
Media Roundup: Michael Miller on Meta, Anthony De Ceglie calls for Govt support, Nine Radio Perth purge, Territory tops Netflix TV chart
JMo dines with John Laws, The Bear's cookbook king, 2SM hiring spree, 7News Queensland promo ruffles feathers.
by Mediaweek Admin – Oct 28, 2024
Media Movers: Claire Fenner, Wesley Hawes, Dena Curtis, Cieron Cody, Joseph Meldrum and Steve O'Connor
Plus: Ryan Haeusler, Heidi Kasselman, Anthony Cassidy, and Susie O'Neill.
by Alisha Buaya – Oct 25, 2024
Global audience flocks to Decidr Discovery Day as new case studies are revealed
The implementation of Decidr’s AI helped increase Edible Beauty’s customer orders by more than 50%.
by Jasper Baumann – Oct 25, 2024
How to buy tickets for the Mediaweek 100 lunch, 2024
The 2024 Mediaweek 100 takes place at the Crown Sydney on 22 November.
by Mediaweek Admin – Oct 25, 2024
Rachel Page departs as digital sales director at Seven
Page joined Seven in May 2023 and was previously general manager, sales - AUNZ at Yahoo.
by Jasper Baumann – Oct 25, 2024
Social Soup reveals 54% of creators use AI in content
ChatGPT is the most used AI program, used by 72% of creators.
by Jasper Baumann – Oct 25, 2024
Angie Asimus to join Michael Usher on 7NEWS weekends
Asimus will also continue her role as 7NEWS Sydney weather presenter, appearing each week on Sundays to Tuesdays.
by Jasper Baumann – Oct 25, 2024
Media roundup: Betting firms pull advertising, Margot Robbie says no to Netflix, ABC moves Audio of out Content division, TV dollars unite NRL clubs
Business of Media Betting firms pull $15m in advertising as crackdown looms Australia’s major wagering firms have carved a $150 million hole in the advertising market as they pre-emptively pull back…
by Mediaweek Admin – Oct 24, 2024
Nine Upfront 2025: Nine unveils Market Mix Modelling project to prove 'the power of total television'
Michael Stephenson: 'I'm confident brands will optimise their investment towards Total Television at the expense of less effective performance channels.'
by Mediaweek Admin – Oct 24, 2024
Nine Upfront 2025: Stan Sport to offer advertising as 9Galaxy+ enters development
9Galaxy+ will be the first fully integrated trading platform that enables advertisers to buy audiences across all of Nine’s platforms.
by Mediaweek Admin – Oct 24, 2024
Nine Upfront 2025: New data stack and 9Tribes expansion, Ad Manager integrates display, search and social, Adgile and DataCo partnerships
Suzie Cardwell: 'For our advertisers, our ability to understand what our audiences are interested in ensures we identify audiences most interested in their product.'
by Mediaweek Admin – Oct 24, 2024
Nine Upfront 2025: Nine Audio launches contextual short form finance ad solution
Nine Audio: Finance will provide an additional 10-second high-frequency, standalone audio advertising solutions and prominently feature across Nine’s audio assets.
by Mediaweek Admin – Oct 24, 2024
Advertising and media industry welcomes the launch of Ad Net Zero Chapter in Australia
The Australian industry’s ambition – through Ad Net Zero – is to foster the behavioural change that is necessary for Australia to transition to a sustainable future.
by Alisha Buaya – Oct 24, 2024
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