Latest stories
Attention Experts named digital partner for Melbourne Victory FC
The Sydney-based digital marketing agency will lead Melbourne Victory's performance marketing push ahead of the 2025/26 A-League season.
by Mediaweek – Sep 18, 2025
Honeycomb Strategy appoints Lyla Thorn as marketing and content manager
Honeycomb Strategy has appointed Lyla Thorn to the newly created role of marketing and content manager, strengthening the consultancy’s industry presence.
by Dan Barrett – Sep 15, 2025
LinkedIn research confirms the value of trusted voices as AI floods the internet
New LinkedIn research finds that younger B2B buyers still rely on professional networks over AI-generated content to vet brands.
by Mediaweek – Sep 15, 2025
PepsiCo Marketing Director Susan Press: 'You’re nothing without your team'
'I love to sit back and watch them own their stuff. There's very clear accountability in my team, but they feel supported and nurtured in a delivery.'
by Alisha Buaya – Sep 12, 2025
Inside MECCA's Beauty Loop: From loyalty program to community powerhouse
'It is about customer connection, experience and inspiration and genuinely having that heart connection with our customers.'
by Alisha Buaya – Sep 12, 2025
Mark Ritson, Asahi’s Brian Phan headline Marketers & Money 2025
Peter Photinos: 'We're using this event to showcase our investment in robust model evaluation, moving beyond the 'statistical witch doctor' approach of MMMs.'
by Alisha Buaya – Sep 10, 2025
ADMA report reveals fast AI adoption outweighs training uptake
Andrea Martens: 'By providing clear frameworks and ethical guardrails, we want to ensure marketers can lead with confidence and unlock the full potential of an AI-powered future.'
by Alisha Buaya – Sep 9, 2025
Ex-oOh!media exec Paul Sigaloff joins Mortar as global chief customer officer
James Zipeure: 'His leadership will ensure that Mortar not only delivers powerful technology but also drives extraordinary outcomes for every customer we serve.'
by Alisha Buaya – Sep 3, 2025
Why cultural fluency is the superpower marketers need to win attention
Colleen Ryan: 'To become culturally fluent, you have to be constantly observing how that process is influencing how the trends are likely to turn up locally.'
by Alisha Buaya – Sep 3, 2025
ANZ's '5 in 5' podcast isn't just good listening - it's great content marketing
ANZ's Helen Kerr and Elizabeth Rudall on the audience value in the 5 in 5 podcast. And why you're (probably) not the intended audience for it.
by Dan Barrett – Aug 26, 2025
CarExpert names Jo-Anne Hendricks as Marketing Director
Damon Rielly: 'Jo-Anne’s proven ability to build purpose-driven brands and deliver measurable growth will accelerate our journey.'
by Alisha Buaya – Aug 26, 2025
Klook builds on fandom engagement in new influencer marketing campaign
Hannah Chiu: 'The Fandom Tour demonstrated that authentic community engagement, facilitated through influencers' channels and genuine passion, creates powerful brand connections.'
by Alisha Buaya – Aug 20, 2025
Max Bonpain named Chief Marketing Officer of fin-tech Openmarkets Group
Dan Jowett: 'His expertise in raising brand profile will be crucial to Openmarkets’ strategy, enabling us to reach audiences who matter and generate growth within existing and new market.'
by Alisha Buaya – Aug 19, 2025
Decoding purchase intentions - Choice Framing removes the guesswork
Strategic consultancy 5D has launched a new model called Choice Framing, aiming to help marketers tailor strategies based on how consumers behave by category.
by Mediaweek – Aug 14, 2025
NP Digital finds majority of marketers see traffic gains from Google AI Search
Guy Jarvie: 'AI Overviews and generative search are already influencing user behaviour locally.'
by Alisha Buaya – Aug 13, 2025
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