Data
Latest stories
TikTok forecasts $100bn creator economy surge in Australia by 2030
New data argues that creator content is shifting from a brand awareness tool to a measurable performance channel.
by Natasha Lee – Apr 2, 2026
Live Nation research highlights Gen Z shift to live experiences and fandom
The data shows that live music and community are reshaping brand engagement.
by Natasha Lee – Apr 1, 2026
Cinema creates stronger brand impact through family audiences, Val Morgan finds
The research revealed cinema remains one of the few environments where families actively choose to spend time together.
by Vihan Mathur – Mar 30, 2026
TV still pays best but PR now runs the newsroom
Report finds the humble press release has overtaken sources, reshaping how news is produced.
by Natasha Lee – Mar 27, 2026
Media trust lifts, but cracks deepen beneath the surface finds Edelman flags deeper divides
Its Trust Barometer shows trust has improved, but insularity and income divides remain pronounced.
by Mediaweek – Mar 26, 2026
Ogilvy report flags ‘human premium’ as AI reshapes marketing in 2026
The report highlights 14 key trends shaping communications and consumer behaviour in 2026.
by Vihan Mathur – Mar 25, 2026
Brands told to rethink Gen Z playbook as ‘lazy assumptions’ exposed
The Growth Distillery data shows that outdated assumptions and weak execution drive disengagement and erode trust.
by Natasha Lee – Mar 24, 2026
MFA Census 2026: Media agencies shrink as industry undergoes cultural reset
Aimee Buchanan: 'The shifts we’re seeing in workforce structure reflect an industry that is actively adapting, not reacting to new realities'
by Vihan Mathur – Mar 24, 2026
News Corp Australia leads news and information category as Ipsos iris shows scale and engagement strength
More than 21 million Australians are now engaging with online news each month.
by Mediaweek – Mar 23, 2026
Ipsos iris: Winter Olympics and Australian Open lift sports audience in February
Ipsos iris data shows 13.3 million Australians visited a sports website or app in February.
by Mediaweek – Mar 23, 2026
The privacy pub test: Nine, WPP Media & FreeWheel on adTech evolution
With 65% of the open web untrackable, the media trade must pivot to protect privacy and reclaim our local audience data.
by Duane Hatherly – Mar 23, 2026
Australians taking longer to buy cars as AI becomes major influence
The findings come from Australia’s Car Buyer Report 2026.
by Vihan Mathur – Mar 12, 2026
Australia’s financial ad spend climbs 20% YOY as banks chase switching customers
New figures from Nielsen’s Ad Intel show the category rose from $630 million in 2024.
by Vihan Mathur – Mar 11, 2026
Women 45+ hold the purse strings - but brands are still missing the signal
Brands chasing reach, virality and creator hype may be overlooking credibility.
by Natasha Lee – Mar 2, 2026
Australian internet ad market hits $18.4b as video drives growth
The data reinforced the role of streaming and social video in brand and performance campaigns.
by Natasha Lee – Mar 2, 2026
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.