Creativity
Latest stories
Kraken Black Spiced Rum launches 'SkateDark' via Bastion
Matt Robinson: "It’s a perfect blend of The Kraken’s adventurous spirit and the skate community's fearless attitude."
by Amy Shapiro – Jul 17, 2024
When less is more: Brent Smart on Telstra's latest OOH and why 'simplicity is key'
“Rather than adding more information, we challenge ourselves to reduce and strip it back. It leads to work that is visually striking and confident, like this.”
by Amy Shapiro – Jul 16, 2024
House of the Dragon hot sauces duel in latest work for BINGE via Thinkerbell
"Ahhh ahh, oh my god. Aaahhhhh, hot-hot-hot-hot!,” said Thinkerbell's chief creative, Tom Wenborn.
by Amy Shapiro – Jul 12, 2024
Daniel Ricciardo takes over Dan Murphy's in Emotive campaign for DR3 wines
"I don't know what was cooler, seeing the wine on the shelf or seeing my face all over the store front!"
by Amy Shapiro – Jul 11, 2024
Ubank unveils 'Cheap Ad, for a Great Rate' campaign via in-house studio
"The contrast of a market leading rate in poorly scribbled crayon really works to focus on what matters most to our customers."
by Amy Shapiro – Jul 11, 2024
303 MullenLowe, Mediahub, and Carat launch vaccine awareness campaign, 'Don't Assume You're Immune'
"This campaign demonstrates the power of collaboration for the public good."
by Amy Shapiro – Jul 11, 2024
Aussie Paralympian Col Pearse fronts Woolworths' 'Fresh Fuels the Best in All' via M&C Saatchi
"This brand film captures the Aussie competitive spirit, determination, grit and a community coming together to help realise an athlete’s dream."
by Amy Shapiro – Jul 10, 2024
Say Hello to the Gen Z Ad of the year: Hello Social and DJ FISHER Shake Up Lynx’s Fragrance Game
“Lynx has always been about empowering guys, and that means evolving alongside them."
by Amy Shapiro – Jul 10, 2024
AAMI launches 'Athletes in the Making' via Ogilvy
"Australia’s leading national insurer is there to support our little athletes in the making when things don’t quite go to plan."
by Amy Shapiro – Jul 10, 2024
Out of your bubble: Telstra stop motion, KFC's Believe in Chicken, Oslo Tourism, and Heinz's Everything Sauce
This week's contributing leaders are Hannah Tarpey from Mother London, Pablo González de la Peña from Song, London) and DDB Melbourne's Psembi Kinstan.
by Mediaweek Admin – Jul 9, 2024
Tourism Australia appoints Accenture Song, The Monkeys and Droga5 to its creative and digital services
Tourism Australia's creative account was held by M&C Saatchi and the digital account by Digitas since 2018.
by Amy Shapiro – Jul 9, 2024
The General Store wins Chupa Chups creative account
"To work on an iconic brand whose purpose is all about fun is literally going to be a joy."
by Amy Shapiro – Jul 8, 2024
The Monkeys launches 'Sport can change your life' for rebel
"We’ve loved unearthing the best sports stories Australia has never heard of.”
by Amy Shapiro – Jul 8, 2024
Colgate launches 'Game Face' campaign for footy season via VML and Wavemaker
"The aim is to change the perception of what a 'game face' should be – moving away from intimidation to empowerment."
by Amy Shapiro – Jul 5, 2024
Repco launches new platform via Thinkerbell, 'Gets You Goin'
Elizabeth Cox: "We’ve deliberately taken a strong lead from research and customer voice and the subtle humour and quirks of what it means to be a car lover."
by Amy Shapiro – Jul 4, 2024
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.