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Coca-Cola marks 50th anniversary of Kings Cross billboard with 'Meet me at The Coke Sign' campaign
Kate Miller: 'Coca-Cola extends its gratitude to the people of Kings Cross and the city of Sydney for embracing the sign as a symbol of community and celebration.'
by Alisha Buaya – Apr 5, 2025
Zurich Insurance Group launches new global brand campaign via 72andSunny
Conny Kalcher: 'Our latest brand campaign encapsulates the essence of everything we’ve been working towards in recent years. We want to stand out from the crowd with our customers.'
by Alisha Buaya – Apr 4, 2025
Bonds enlists Robert Irwin and Tkay Maidza to star in new campaign as it launches in the U.S via Special
Kedda Ghazarian: 'Bonds have been keeping Aussies comfy for over 100 years, so launching in the U.S. is an exciting new chapter for our brand.'
by Alisha Buaya – Apr 4, 2025
Pivot to prosper: Why brands must start preparing for the social media ban
The digital detox may not be optional, but how brands respond definitely is.
by Natasha Lee – Apr 4, 2025
Kita Alexander to take the stage and kick off Nova's Red Room Presented by Maybelline New York
Steph Loupelis: 'More than just makeup, more than just music, this series is a celebration of creativity and connection.'
by Alisha Buaya – Apr 3, 2025
Bega unveils 'Night Cheese' OOH campaign via TBWA\Melbourne
Bianca Di Donato: 'By identifying and owning the late-night snacking moment, we are creating a whole new experience of indulgence that is uniquely Bega.'
by Alisha Buaya – Apr 2, 2025
Sophie Monk shows off '100% wholesome nudie shots' via Bench Media and Circul8
Emilie Durand: 'The campaign is all about shaking up the functional drinks space, making wellness fun, effortless, and ridiculously tasty.'
by Alisha Buaya – Apr 2, 2025
Qantas expands partnership with Cricket Australia
Ed Sanders: 'Qantas is not just a great supporter of Australian Cricket; it is a significant part of our cricket operations providing fantastic service for our teams, staff and fans.'
by Alisha Buaya – Apr 1, 2025
Heineken appoints WPP as global shopper marketing and commerce partner
Rutger van der Stegen: 'WPP’s creativity and deep understanding of the Heineken brand makes them the right partner to increase the impact of shopper touchpoints in our marketing mix.'
by Alisha Buaya – Apr 1, 2025
All Blacks and Black Ferns unveil new brand identities via M&C Saactchi Group
The brands have been designed for both teams to stand out in an ever-complex sport and entertainment landscape.
by Alisha Buaya – Mar 31, 2025
Rebel Wilson on evolving her brand throughout her career
'I didn't want to be what's called a brand or a personality in America and then I realised you make a lot more money doing it.'
by Alisha Buaya – Mar 29, 2025
TAXIBOX launches an 'out of the box' campaign via Communicado
Ben Cohn: 'We’re chuffed with the final result – there are endless places we can take our unhinged squirrel and its love of its nuts.'
by Alisha Buaya – Mar 29, 2025
Lexus extends principal partnership with the Victoria Racing Club and Melbourne Cup
Kylie Rogers: 'The relationship we have fostered over more than two decades has seen Lexus contribute to exceptional Melbourne Cup Carnival experiences since 2003.'
by Alisha Buaya – Mar 28, 2025
Racing South Australia teams up with Emotive for first national campaign
Maddie Hassett: 'The campaign encapsulates the passion, dedication, excitement and true spirit of our sport.'
by Alisha Buaya – Mar 27, 2025
MESHKI launches OOH and social integration campaign via This is Flow and JCDecaux
Alex Rushton: 'By integrating real-time influencer content with a high-impact presence in Melbourne’s busiest locations, we reinforced our brand’s ability to lead and innovate in new spaces.'
by Alisha Buaya – Mar 27, 2025
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