Brands
Latest stories

L'OR and Ferrari Hypercar blend their brands for new coffee range
Fiona Hughes: 'This collection is designed to awaken your senses and allow you to experience the power and intensity of L’OR X Ferrari.'
by Alisha Buaya – Jun 20, 2025

CommBank secures naming rights for Socceroos in historic football deal
Commonwealth Bank is increasing its investment in Football Australia, with a landmark deal to become a major sponsor 'at all levels'.
by Frances Sheen – Jun 19, 2025

Ash Barty leads sports star-studded campaign for Kia Tasman via Innocean
Dean Norbiato: 'We’re indebted to the calibre of sporting stars who have lent their time, expertise and acting nous to helping bring this episodic Tasman Town platform to life.'
by Alisha Buaya – Jun 19, 2025

Sydney Airport 'Takes Off' for inviting new campaign focused on locals
Shane Hodges: 'This campaign is designed to reignite the excitement of travel, starting with the moment you begin planning your trip, and we’re extremely proud that in that journey.'
by Alisha Buaya – Jun 19, 2025

Dabble welcomes Daniel Ricciardo as brand partner
Australian betting platform Dabble partners with retired Formula 1 driver Daniel Ricciardo to launch a sports fan experience campaign across the US, UK, and Australia.
by Tom Gosby – Jun 19, 2025

303 MullenLowe appointed to evolve EPA NSW's 'Don’t be a Tosser' platform
Jody Elston: 'Our deep understanding of decision science combined with our ability to create big creative platforms over the long term is key to our success.'
by Alisha Buaya – Jun 18, 2025

Gatorade, Smith's chips and Hungry Jacks among the brands backing FIFA Club World Cup 2025
Caitlin O'Meara: 'It has been a fast and seamless transition getting DAZN content onto Foxtel Group platforms and there are already exciting new opportunities as a result of the acquisition.'
by Alisha Buaya – Jun 18, 2025

Amber Tiles appoints Yango as digital media agency partner
Michelle Bianchi: 'We are confident that this partnership will play a crucial role in achieving our marketing objectives and connecting with our customers in new and innovative ways.'
by Alisha Buaya – Jun 18, 2025

Elite Supplements recruits AFL Star Nick Daicos as brand ambassador
Domenic Giampaolo: 'He’s the kind of athlete who doesn’t just influence the game, he influences culture.'
by Alisha Buaya – Jun 17, 2025

Chery gets into gear with Dentsu Creative ahead of major launches
Lucas Harris: 'Their strategic expertise and creative energy align perfectly with our vision as we continue to grow our brand and connect with audiences in more impactful ways.'
by Alisha Buaya – Jun 17, 2025

Watching sports with mates is good, but how much better is it with chips?
Katherine Twomey: 'With ‘No Smith’s, No Game,’ we’re tapping into that universal truth and celebrating the role our chips play in making sport-watching feel complete.'
by Alisha Buaya – Jun 17, 2025

Adobe launches Real-Time CDP Collaboration for brands to connect and collaborate on data
Gabbi Stubbs: 'Real-Time CDP Collaboration empowers advertisers and publishers with new tools to identify relevant audiences and deliver personalised ad experiences with ease.'
by Alisha Buaya – Jun 16, 2025

Celebrating the 45th anniversary of the iconic The Australian Women's Weekly Children's Birthday Cake Book with a limited edition coin from the Mint
The Australian Women’s Weekly Sophie Tedmanson explains how the iconic Birthday Cake Book continues to find deeply-felt human connection as it takes a part in the lives of Australian families.
by Dan Barrett – Jun 13, 2025

All hail the Goddess of Pasta Sauce in new Mutti campaign
Samantha Filocamo: 'We are excited to continue this campaign with a focus now on our pasta sauces with our new 'Goddess of Pasta Sauce' that captures the same witty and bold style we've become known for.'
by Alisha Buaya – Jun 13, 2025

Samsung teams up with Sophie Monk’s husband to celebrate the Unsung Snappers
Josh Gross: 'If the shot doesn’t work out, it’s on me. There’s a lot of pressure to get a great photo when you’re photographing one of the most beautiful women in the world.'
by Alisha Buaya – Jun 12, 2025

The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.
