Latest stories

When does an ad go too far? Navigating the line in Australian advertising
Gillian Franklin: 'What people do or say in their actual life isn't always what they want to see reflected back at them.'
by Frances Sheen – May 2, 2025

Nunn Media and Half Dome on achieving success in COMvergence new business barometer rankings
Mediaweek spoke to Matt Nunn of Nunn Media and Joe Frazer from Half Dome about the results achieved, what wins and retentions were the highlight of the year and what the industry can expect.
by Alisha Buaya – May 1, 2025

'We must adapt': Josh Faulks kicks of AANA 2025 Reset
Josh Faulks: 'This is the new normal and there is no going back to the days of prosperity of the pre-COVID era.'
by Alisha Buaya – May 1, 2025

Naked Wines cuts through federal election noise in a new campaign via Supermassive
Adam Smith: 'In the Supermassive spirit of making stuff that people actually want, we swapped politics for pinot and created a party that won’t take 4 years to recover from.'
by Alisha Buaya – May 1, 2025

Team Lewis appointed to Shangri-La PR and influencer account
Martin Harkin: 'It is a real coup for TEAM LEWIS in Australia to partner with a brand of such instantly recognisable global standing as Shangri-La Group.'
by Alisha Buaya – May 1, 2025

Reddy Express highlights its convenience in its latest campaign via Spinach
Spinach has created a campaign that showcases the convenience credentials of Reddy Express as the brand continues its transition from Coles Express. The rollout of the Reddy Express brand began last…
by Alisha Buaya – Apr 30, 2025

Atomic 212° and Charles Darwin University award 2025 scholarships
Eloise Baker: 'This initiative is part of Atomic 212°'s broader accountability philosophy, emphasising the importance of community engagement and meaningful support beyond financial contributions.'
by Alisha Buaya – Apr 30, 2025

Expedia Group taps Beautiful Destinations for travel marketing partnership
Expedia Group has partnered with creative agency Beautiful Destinations to deliver shoppable, social-first travel content at speed and scale for advertisers.
by Tom Gosby – Apr 30, 2025

Industry reacts to Cathy O'Connor's unexpected departure from oOh!media
O'Connor announced her exit saying: 'The Company is now ready for new leadership.'
by Alisha Buaya – Apr 30, 2025

How News Corp Australia and NRMA Insurance drove change through 'positive influence'
Renee Sycamore: 'We've set the bar high, and we continue to push for greater outcomes for our clients.'
by Natasha Lee – Apr 30, 2025

Australian food sector ad spend rises to $414 Million: Nielsen
Rose Lopreiato: 'Staying informed on competitive spend is essential to making smarter, faster decisions about channel mix, share of voice, and campaign timing.'
by Alisha Buaya – Apr 30, 2025

New MFA and Roy Morgan initiative brings inclusive insights to media planning
Luisa Dalli: 'This is a game-changer for media planning - and a win for brands, agencies, and audiences alike.'
by Frances Sheen – Apr 30, 2025

Uber Eats teams up with Aussie icon Huey to bring democracy sausages to your door via Special
Nicole Bardsley: 'The post-vote Democracy Sausage is a cherished part of Aussie culture.'
by Alisha Buaya – Apr 30, 2025

Striking new OMA campaign underscores the public value of Out of Home advertising
Elizabeth McIntyre: 'People see an ad in a public space, but what they don’t see is how that ad is helping pay for the infrastructure we all rely on, and how much it saves taxpayers.'
by Frances Sheen – Apr 30, 2025

TPG unveils refreshed brand campaign via R/GA
Krista Blythe: 'This refresh is about showing up in a way that reflects how far we’ve come.'
by Alisha Buaya – Apr 29, 2025

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