Latest stories
Taylors Wines taps Kaimera as media agency - will lead first brand refresh in 50 years
Tanya Marler: 'Kaimera’s strategic clarity, creative energy and understanding of premium brands made them the perfect fit to help us share our story with Australia.'
by Alisha Buaya – Aug 15, 2025
With boob protection and dinky di Aussie snags, the marketers selling Australia to the USA
Matt Pavoukos: 'There is a language barrier between the Americans and the Aussies. It's the same language, but different words.'
by Dan Barrett – Aug 15, 2025
Bear Meets Eagle On Fire, DDB, and FINCH sweep up at 46th AWARD Awards in Sydney
Nils Leonard: 'The best work does more than answer a brief but becomes a reference point for a time; this stuff has that energy. Irreverent. Unignorable. Important.'
by Alisha Buaya – Aug 15, 2025
Cathay Pacific turns retail spaces into cabin previews for Australian travellers
Steph Babin: 'By recreating a taste of the inflight journey in unexpected places, we’re sparking curiosity, building emotional connection, and allowing people to physically feel the difference.'
by Alisha Buaya – Aug 15, 2025
Meeting of the Minds: Amplify's Declan Ferns and Naomi Hannan
Ferns and Hannan reveal the best career advice they’ve received, industry hot takes, and what they have on repeat.
by Alisha Buaya – Aug 15, 2025
From Big Mac to Big Goodbye: McDonald’s ends 54-year creative partnership with DDB Group Sydney
Sheryl Marjoram: 'Our partnership with Macca’s has been defined by more than shared goals, it’s been powered by determination, proving longevity is earned, not given.'
by Alisha Buaya – Aug 14, 2025
Merchantwise Group acquires Jaywing and Frank Digital
Alan Schauder: 'By bringing them into the Merchantwise Group, we’re combining data, creativity, media and technology to deliver full-funnel solutions for some of the world’s most exciting brands.'
by Alisha Buaya – Aug 14, 2025
Every Runner Has a Reason - YoPRO teams with Turia Pitt to fuel everyday runners
Maire-Aude Remaut: 'Through this campaign, we’re proud to feed runners’ progress and reaffirm YoPRO’s commitment to supporting athletes and active lifestyles.'
by Alisha Buaya – Aug 14, 2025
Tight 'Footy Shorts' partnership between WPP's Motion Entertainment, the AFL, and Foxtel
Lisa Squillace: 'Footy Shorts demonstrates how WPP Media is investing and co-creating content to deliver premium content for local audiences.'
by Alisha Buaya – Aug 14, 2025
"It’s about moving our clients closer to their ambitions" - Houston Group expands creative leadership
Alex Toohey: 'Our creative team are positioned to push boundaries and produce work that reflects both the ambition of our clients and the agency.'
by Alisha Buaya – Aug 14, 2025
Principals partners with Eat Up to support in-school meal program
Elise Cook: 'We understand the power of branding to communicate our impact, and we're excited to collaborate with Principals to translate our cause into a compelling brand identity.'
by Alisha Buaya – Aug 13, 2025
Former Droga5, Monkeys and Clemenger leaders launch Princess
Sam Dickson: 'Difference is the only way forward. If you stick to that, you create work that makes everything else feel out of date.'
by Alisha Buaya – Aug 13, 2025
NP Digital finds majority of marketers see traffic gains from Google AI Search
Guy Jarvie: 'AI Overviews and generative search are already influencing user behaviour locally.'
by Alisha Buaya – Aug 13, 2025
MBCS levels up with Kinesso Creators & Content team integration
Harry Preston: 'This evolution allows us to bring together the strategic expertise of Kinesso’s influencer and community team with the creative firepower of MBCS.'
by Alisha Buaya – Aug 13, 2025
Mark Read says he is 'positive about the future' as he prepares to farewell WPP Media
'I believe we are very well prepared, and certainly as well, if not better prepared, as anyone in our industry.'
by Alisha Buaya – Aug 12, 2025
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