Latest stories

Born Bred Talent promotes Stephanie Scicchitano as managing director in leadership reset
Founder Clare Winterbourn has formally stepped away from the business.
by Vihan Mathur – Jan 7, 2026

Good Humans PR marks three years by choosing relationships over robots
While the agency is deploying AI behind the scenes, it's not doing so in place of people.
by Vihan Mathur – Jan 5, 2026

Dropped from the world’s happiest list? Australian Lamb says the data’s cooked
A new campaign, created by Droga5 ANZ, part of Accenture Song, is aiming to prove it.
by Vihan Mathur – Jan 5, 2026

Patrick Nakkan joins Foxtel as head of partnerships, commercial
Nakkan said he was “thrilled” to be starting a new chapter.
by Vihan Mathur – Dec 19, 2025

FlightStory makes seven-figure investment in Hot Smart Rich to scale female ambition brand
The platform is designed to encourage women to take ownership earlier.
by Vihan Mathur – Dec 19, 2025

Magnum Ice Cream Company firms up Publicis relationship but 'melts' internally via Ben & Jerry's
It marks a significant step in the ice cream giant’s transition to operating as a standalone business.
by Vihan Mathur – Dec 18, 2025

Haleon Australia lifts brand suitability across social video with DoubleVerify
The improvement points to the growing role of pre-bid solutions.
by Vihan Mathur – Dec 18, 2025

Orange Line caps off 2025 with AlertForce SEO win
Visibility was a key factor in the decision.
by Vihan Mathur – Dec 18, 2025

QMS sells out Milano Cortina 2026 Winter Games network
Tim Murphy: 'The European time zone is perfect for Australian out of home audiences.'
by Vihan Mathur – Dec 17, 2025

Cruising Yacht Club of Australia marks 20 years with Gravity Media partnership
Saul Shtein: 'We’re honoured to mark our 20th year covering this iconic race.'
by Vihan Mathur – Dec 17, 2025

Ocean Blue goes full Nordic noir in new Norwegian fisherman campaign
The campaign aims to show why the coldest waters make the best stories (and salmon).
by Vihan Mathur – Dec 17, 2025

Jellyfish appoints Maria Africa as senior paid media director for ANZ
The company has grown its paid media team in Australia to 10 people.
by Vihan Mathur – Dec 16, 2025

IMAA releases 2026 future trends and insights report
Among the strongest themes in the report is the continued rise of sport as a premium advertising channel.
by Vihan Mathur – Dec 16, 2025

TRA warns brands are losing trust to AI platforms
They've become the equivalent to the white coats seen in toothpaste ads.
by Makayla Muscat – Dec 16, 2025

Cash Converters doubles down on WA sport with Perth Bears
This move comes after a deal with SCA WA and New balance.
by Vihan Mathur – Dec 15, 2025

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