Latest stories

UnLtd unveils new brand identity created by Cocogun
It comes as the organisation enters a new phase.
by Natasha Lee – May 28, 2026

Howatson+Company lands SharkNinja creative account
Howatson+Company joins SharkNinja’s existing ANZ agency village, alongside VaynerMedia, dentsu, and The Haus
by Vihan Mathur – May 28, 2026

Love Tilly Group unites 11 hospitality brands with Nightjar
Nightjar’s brief was to bring the group together without losing what makes each venue distinct.
by Vihan Mathur – May 27, 2026

Google Pixel and Emotive turn 'Oscar Pastry' fandom into merch
The Piastee is now available for sale.
by Vihan Mathur – May 26, 2026

Virgin Australia unveils Toy Story 5 dripped-out aircraft
The custom-designed plane features Woody, Jessie, and Buzz Lightyear ahead of Toy Story 5.
by Vihan Mathur – May 25, 2026

Why El Jannah still feels like your local chicken shop
CMO Adam Issa, and Emotive CEO Simon Joyce tell Mediaweek how they managed to toggle nostalgia with the immediacy of today.
by Natasha Lee – May 25, 2026

Two Palms lands Ferrari and Turo social accounts
Two Palms now counts Ferrari, Turo and Jaguar Land Rover among its automotive clients.
by Mediaweek – May 21, 2026

Tonic appointed to lead Big Dry Friday PR campaign
The agency will manage national awareness and participation activities ahead of the June fundraising campaign.
by Mediaweek – May 21, 2026

City of Melbourne embraces winter with ‘Melbourne at its most Melbourne’
The campaign contrasts stereotypes of winter with energy that is 'unmistakably Melbourne'
by Vihan Mathur – May 21, 2026

You’ve got their attention. Now what?
Attention isn’t the end goal. Without emotion, most ads fade. Gaming keeps audiences focused, invested, and feeling.
by Adam De Roma – May 20, 2026

Pinterest declares war on doomscrolling
The company has a stern word for marketers: stop trapping users on-platform.
by Natasha Lee – May 19, 2026

Visa and Jason Sudeikis turn tap-ins into World Cup fan moments
The campaign is built around football’s simplest finishes: the tap-in goal.
by Vihan Mathur – May 19, 2026

eBay recruits The Veronicas as it scraps seller fees in Australia
The move comes as new research suggests we could be sitting on as much as $32 billion worth of unused items.
by Natasha Lee – May 18, 2026

MasterFoods sends Barbecue Sauce down the Fashion Week ramp
And there it was, sitting front row and mogging every fashion model walking the ramp.
by Vihan Mathur – May 18, 2026

El Jannah converts internet food icons in new campaign
Emotive’s ‘Who Can Resist?’ campaign promotes El Jannah’s new $14 Legendary Lebanese Lunch range.
by Mediaweek – May 18, 2026

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