Latest stories
Tourism Fiji launches ‘Be Fiji’ via Havas Village
The next chapter of 'Where Happiness Comes Naturally'.
by Makayla Muscat – Jan 28, 2026
Sticki secures Bondi Sands and John Frieda as beauty brands scale micro-influencers
The move strengthens its position in Australia’s beauty marketing landscape.
by Natasha Lee – Jan 28, 2026
MasterFoods launches ‘Big Yum’ campaign with T&P Australia
The creative centres on a series of short-form videos and stills that capture people mid- “yum noise”.
by Mediaweek – Jan 27, 2026
GIO’s ‘Great Insurance, Obviously’ via Leo Australia
The company is reassuring Aussies that they can count on the insurer when life throws them curveballs.
by Makayla Muscat – Jan 27, 2026
Specsavers launches integrated Audiology campaign across ANZ
The brand says the category has remained one of its “best kept secrets.”
by Natasha Lee – Jan 27, 2026
Marketers crown social the most powerful channel
...but there's a catch.
by Makayla Muscat – Jan 23, 2026
Blizzard and Pedestrian launch World of Warcraft activation
It's building hype ahead of the game’s March 3 release.
by Makayla Muscat – Jan 23, 2026
Melbourne Skydeck unveils ‘Melbourne Upside Out’ brand platform
Brendan Day: 'This work is a fun and playful visual metaphor.'
by Makayla Muscat – Jan 22, 2026
INVNT bumps Sarah Bailey to APAC executive creative director
Bailey steps into the ECD role after serving as senior creative director.
by Vihan Mathur – Jan 22, 2026
Hume Bank appoints jnr. as lead creative agency
‘The Power of Us’ is built around what makes Hume Bank 'genuinely different'.
by Makayla Muscat – Jan 21, 2026
Uber launches Backseat Arcade gaming experience
The latest instalment of ‘Can’t Do That if You’re Driving’.
by Makayla Muscat – Jan 20, 2026
R.M.Williams appoints MCMPR as integrated communications agency
The appointment signals a renewed focus on how one of Australia’s most recognisable heritage brands shows up.
by Natasha Lee – Jan 19, 2026
Pat Rafter fronts REA Australian Open listing stunt
Anyone fancy buying the AO?
by Natasha Lee – Jan 19, 2026
Oscar Piastri fronts debut Google Pixel campaign by Emotive
Gavin McLeod: 'This campaign challenges complacency.'
by Makayla Muscat – Jan 19, 2026
Vonnimedia wins Schwarzkopf Professional and Shiseido Professional
Sydney-based agency will lead social media and creative services for both brands.
by Vihan Mathur – Jan 19, 2026
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