Agency News
Latest stories
1001 Optometry tests commuters vision in latest campaign ahead of World Optometry Day via VML
Jack Delmonte: 'So many of us overlook the importance of eye health until it’s too late, this campaign bridges that disconnect by providing a fun, engaging way to highlight the issue.'
by Alisha Buaya – Mar 21, 2025
Lion appoints We Are Social as social agency of record
Suzie Shaw: 'We're excited to help them unlock the full potential of social with a sustained, culture-driven approach that delivers real impact.'
by Alisha Buaya – Mar 20, 2025
ANZ Plus draws on confident money management in latest campaign via Special
Sian Chadwick: 'ANZ Plus was created to help give you more control and clarity over your money.'
by Alisha Buaya – Mar 20, 2025
Susan Lyons joins EssenceMediacom as managing director for Brisbane
Pippa Berlocher: 'Brings deep understanding of the Brisbane market and a powerful combination of strategic vision and an empathetic people-first approach to leadership.'
by Alisha Buaya – Mar 20, 2025
Wesfarmers Health appoints Chain Social to digital launch of atomica
Corrina Brazel: 'Harnessing inclusivity is one of our core values and Shelby and the team have done a great job in bringing our ethos and values to life across our digital channels.'
by Alisha Buaya – Mar 19, 2025
Kimberley-Clark Professional appoints The Idea Shed to content strategy and production
Chao Chen: 'Partnering with The Idea Shed allows us to bring our sustainability commitments to life in a way that resonates with our customers and distributor network.'
by Alisha Buaya – Mar 19, 2025
Bread Agency appoints general manager
Mary Proulx: 'She values creativity and understands social. You don't find that often.'
by Alisha Buaya – Mar 19, 2025
McDonald's brings on the heat in new campaign for Hot Honey sauce via DDB Group Sydney
Jack Nunn: 'We borrowed from sneaker drop culture in how the campaign shows up and feels. It’s exciting and really fresh.'
by Alisha Buaya – Mar 19, 2025
WPP named top company in WARC 2025 Media 100 List for eighth year
Adam Gerhart: 'We’re thrilled to have two of GroupM’s networks in the top three, and two-thirds of the top ten from our global agencies.'
by Alisha Buaya – Mar 19, 2025
Labelium and RyanCap launch Paris Immersion Program for employees
Simon Ryan: 'The opportunity for our teams to collaborate, learn, and grow together is invaluable.'
by Alisha Buaya – Mar 19, 2025
Kiaran Geen, Samantha Cunliffe and Jake Hird team up to launch Grove B2B agency
Samantha Cunliffe: 'Marketing should do more than just support the business, it should drive it.'
by Alisha Buaya – Mar 18, 2025
ROLLiN’ launches its 'Here for the Ride' brand platform via Paper Moose
Annabel Causer: 'Like ROLLiN’, it felt like Paper Moose used every tool at their disposal to remove complication and really bring the brand’s values to life.'
by Alisha Buaya – Mar 18, 2025
THE ICONIC customers star in live streamed banner ads via Dentsu Creative and Love Media
Joanna Robinson: 'What started off as a simple activation brief to support the brand campaign, evolved into a market-first live stream into banner ads, via an amazing activation.'
by Alisha Buaya – Mar 18, 2025
WHISKAS launches partnership program to turn cat haters into cat lovers via CHEP, AMV BBDO, EssenceMediacom and Enthral
Camille Shepherd: 'This campaign is not just about increasing cat adoption rates, but also about changing hearts and minds.'
by Alisha Buaya – Mar 18, 2025
303 MullenLowe kicks off new year with new business
René Migliore: 'The whole team is enjoying the work, embracing these new opportunities and seeing firsthand the impact we’re making for both new and long-standing clients.'
by Alisha Buaya – Mar 18, 2025
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