Agency News
Latest stories
CommBank battles doubts, inspiring self-belief in Australians
Jo Boundy: 'This campaign is about pushing through doubt to follow your unique Australian dream, no matter how big or small.'
by Alisha Buaya – Jul 7, 2025
Indigenous Marathon Foundation taps SLIK ahead of fundraising campaign with $1 million target
Katie Brown: 'They understand that this is a story of strength, pride, and possibility – and they’ve developed a campaign model that both moves people and drives results.'
by Alisha Buaya – Jul 7, 2025
"Some briefs just hit different. KFC has real cultural clout, and we don’t take that lightly."
Sally Spriggs: 'We’re excited to be partnering with the team at We Are Social as we continue to build a strong connection between our iconic brand and young Australians.'
by Alisha Buaya – Jul 7, 2025
Gen Z content creators bring Y2K twist to new Bonds campaign
Kedda Ghazarian: 'This exciting new chapter in our brand campaign is all about seeing Bonds through the lens of the next generation – unfiltered, unedited, and completely authentic.'
by Alisha Buaya – Jul 7, 2025
Hose company Pirtek is Drama Resistant with new media account management
Paul Brennan: 'We thoroughly enjoyed working on the strategy and activation of the media and bringing the ‘Drama Resistant’ theme to life.'
by Alisha Buaya – Jul 7, 2025
Winner crowned in 2025 Tour de SBS Agency Challenge
The broadcaster's event, now in its 11th year, drew in 150 people from Sydney’s top media agencies at Hoops Capital East, Moore Park on Thursday.
by Alisha Buaya – Jul 4, 2025
New partnership helps companies tell a compelling story before ASX listing
Luke Derbyshire: 'Our collaborative approach is designed to provide streamlined, end-to-end IPO service, helping companies navigate the complexities of publicly listing a company.
by Alisha Buaya – Jul 4, 2025
Meeting of the Minds: Alex Vishney and Melissa Gilson from 5D
Vishney and Gilson reveal the best career advice they’ve received, industry hot takes, and what they have on repeat.
by Alisha Buaya – Jul 4, 2025
Emotive CEO says 'there's nothing holding it back' after ARN sells shares
'It was non-synergistic, high-risk, and almost unheard of...a media company investing in a creative agency. But they backed me and our vision to operate independently from day one.'
by Alisha Buaya – Jul 3, 2025
Orchard launches new experimentation practice, taps ex-EssenceMediacom director to lead
Dan Taylor: 'We’re taking hunches and hypotheses and turning them into clear, testable pathways to growth. It’s innovation with guardrails and we’re seeing incredible results.'
by Alisha Buaya – Jul 3, 2025
AKQA’s APAC CEO Brian Vella exits agency after 24 years; appoints new regional leaders
'I had the privilege of working with exceptional people who shaped or helped me in countless ways.'
by Alisha Buaya – Jul 3, 2025
Empowering local people and businesses the focus of BOQ's 'Bank Of Queenslanders'
Adrian McCaffrey: This campaign is about celebrating the real people and businesses who are the heart of our communities – the Queenslanders who inspire us every day.'
by Alisha Buaya – Jul 3, 2025
Volkswagen celebrates childhood nostalgia as it advises: 'Batteries Included'
Jenny Mak: 'The idea of awakening your inner child cuts through the noise and connects on a deeply human level.'
by Alisha Buaya – Jul 3, 2025
Principals celebrates 30 years with $30K branding services giveaway
The giveaway is open to any brand, big or small, that aims to make the world better, from tackling social inequality to improving education or rethinking cities.
by Alisha Buaya – Jul 2, 2025
As Resolution Digital pivots to focus on scaling clients digital maturity, it reveals leadership team restructure
Melanie Burlett: 'Our leadership structure is built around innovation, accountability, and speed, which is all underpinned by a customer-first mindset.'
by Alisha Buaya – Jul 2, 2025
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