Agency News
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Veracity Research partners with The Marketing Club for Brisbane event on marketing effectiveness
Erin Core leads a Brisbane panel on brand, performance and creative effectiveness at The Precinct on 17 June 2026.
by Mediaweek – Jun 10, 2026

ADMA and AANA in talks to merge into new marketing body
The Australian Computer Society is selling the 60-year-old body to the AANA to form the Marketing Association of Australia.
by Natasha Lee – Jun 10, 2026

Initiative Australia names Sarah O'Leary Melbourne Managing Director
The former Rufus and Zenith executive returns to the Omnicom agency to lead its Victorian operations.
by Mediaweek – Jun 9, 2026

Coca-Cola launches global media review, pitching WPP against Publicis
The review covers Coca-Cola's largest markets worldwide
by Mediaweek Admin – Jun 5, 2026

BENCH PR adds three new clients to Australian roster
Contentful, Barracuda Networks, and Glean have all signed on the dotted line.
by Mediaweek – Jun 5, 2026

JOLT promotes Tim Debenham to National Sales Director
The Victorian sales director steps up to lead national revenue strategy across JOLT's growing Australian commercial operation.
by Mediaweek – Jun 4, 2026

Wez Hawes joins OUTSIDE IN as creative partner
Former 72andSunny CCO Wez Hawes joins female-founded independent agency OUTSIDE IN as it enters its second year.
by Mediaweek – Jun 3, 2026

Yahoo DSP and SBS open premium broadcast inventory to buyers
The integration brings SBS’s full inventory into Yahoo DSP.
by Vihan Mathur – Jun 2, 2026

Howatson+Company wins CommBank account
The agency will work alongside the bank's in-house agency team.
by Natasha Lee – Jun 2, 2026

Media Tonic rebrands as Jetstream Media for national expansion
The rebrand also coincides with the appointment of WPP veteran Jesse Proud as Victoria Sales Director.
by Vihan Mathur – Jun 2, 2026

Baiada taps Omnicom Oceania in first Australian client partnership
The partnership brings together specialist capabilities across Omnicom Oceania.
by Vihan Mathur – Jun 2, 2026

Asahi Beverages appoints Mindshare as media agency
The agency will take responsibility for national media strategy, planning and buying across Asahi brands.
by Mediaweek – Jun 1, 2026

Canadian Club and Droga5 expose Australia’s beer muscle memory
The campaign explores a familiar social truth: why do Aussies say yes to beer when they do not really feel like one?
by Vihan Mathur – Jun 1, 2026

Accenture Song nabs Australia Post media agency remit
The appointment will support Australia Post in strengthening customer engagement across Australia.
by Vihan Mathur – Jun 1, 2026

Blazeaway Media nabs Are Media sales representation in SA
The partnership will strengthen Are Media’s state-based presence.
by Vihan Mathur – May 29, 2026

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