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LiveRamp's Melanie Hoptman shares tips on transforming marketing from a cost centre to a revenue driver
Agencies

LiveRamp's Melanie Hoptman shares tips on transforming marketing from a cost centre to a revenue driver

"The customer has never been more critical to the health of the business," Hoptman writes

by Matt CooteJun 25, 2023

Working with Cancer brings the industry together for pioneering workplace brief
Agencies

Working with Cancer brings the industry together for pioneering workplace brief

Entrants will be briefed to create a culture-defying campaign for everyone living and working with cancer

by Mediaweek AdminJun 22, 2023

WARC, ANA and LION unveil white paper on building a culture of creative effectiveness
Agencies

WARC, ANA and LION unveil white paper on building a culture of creative effectiveness

The white paper outlines a new three-step framework to help brands develop a culture of creative impact to unlock growth

by Mediaweek AdminJun 22, 2023

Hatched promotes Raeshem Chail to People & Culture manager
Agencies

Hatched promotes Raeshem Chail to People & Culture manager

Raeshem Chail: "I never imagined I would be moving into this role, but I feel so invigorated"

by Mediaweek AdminJun 22, 2023

Magnite's ClearLine adopted by Nine, Disney Advertising, and Warner Bros. Discovery
Agency News

Magnite's ClearLine adopted by Nine, Disney Advertising, and Warner Bros. Discovery

ClearLine is an ad server-agnostic solution that gives agencies direct access to premium video

by Mediaweek AdminJun 21, 2023

TBWA\Media Arts Lab appoints Jake Donaghey as general manager of ANZ
Agencies

TBWA\Media Arts Lab appoints Jake Donaghey as general manager of ANZ

Jake Donaghey: "I am thrilled to be joining the incredibly talented team in Australia and New Zealand"

by Mediaweek AdminJun 21, 2023

CHEP welcomes Victor Condogeorges as head of digital
Agencies

CHEP welcomes Victor Condogeorges as head of digital

Victor Condogeorges: "CHEP does media differently and that’s what attracted me to them"

by Mediaweek AdminJun 21, 2023

AJF and PENSO merge as Nick Muncaster is appointed managing director
Agencies

AJF and PENSO merge as Nick Muncaster is appointed managing director

Nick Muncaster: "I'm really looking forward to my new role within this wonderful dynamic industry"

by Mediaweek AdminJun 21, 2023

Hit for six: Initiative is appointed to the Cricket Australia media account
Agencies

Hit for six: Initiative is appointed to the Cricket Australia media account

Sam Geer: "Initiative is perfectly placed to meet that brief and we can’t wait to share our ‘smarts’ and get started"

by Mediaweek AdminJun 21, 2023

Meeting of the Minds: Melbourne Social Co's Zoe Horn and Shelley Friesen
Agencies

Meeting of the Minds: Melbourne Social Co's Zoe Horn and Shelley Friesen

Horn and Friesen share their perspectives, thoughts and opinions

by Alisha BuayaJun 20, 2023

"Claxon puts the client first": Danny Molyneux joins the digital growth agency as chief strategy officer
Agencies

"Claxon puts the client first": Danny Molyneux joins the digital growth agency as chief strategy officer

Molyneux: “I am excited to draw on my experience and build on the solid foundations already in place"

by Alisha BuayaJun 20, 2023

Nature welcomes six new additions to its Melbourne office
Agencies

Nature welcomes six new additions to its Melbourne office

Founder Chris Crook: "These new people boost our already strong brand credentials"

by Mediaweek AdminJun 20, 2023

Publicis Groupe and Born Bred team up to launch Born Blak initiative
Agencies

Publicis Groupe and Born Bred team up to launch Born Blak initiative

"The program aims to reduce First Nations disadvantage and create opportunities for First Nations content creators"

by Mediaweek AdminJun 20, 2023

IMAA Academy launches Cinema101 in partnership with Val Morgan
Agencies

IMAA Academy launches Cinema101 in partnership with Val Morgan

Sam Buchanan on cinema: "It's a huge market, and one that presents a highly impactful and effective platform for brands"

by Mediaweek AdminJun 20, 2023

WARC Awards for Effectiveness announce Grand Prix and Gold winners
Agencies

WARC Awards for Effectiveness announce Grand Prix and Gold winners

John Bizzell said: "This outstanding collection of work from around the world sets a new benchmark for effective marketing”

by Mediaweek AdminJun 20, 2023

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